Senior Marketing Manager – Daily Banking

At ING, we’re not just offering a seat—we’re inviting you to make an impact. Whether you're passionate about simplifying everyday banking or shaping the future of personal lending, we have two exciting opportunities for experienced marketers to join our Product and Customer Marketing team for a 12-month parental leave cover.

We’re hiring for:

- Senior Marketing Manager – Daily Banking

- Senior Marketing Manager – Consumer Lending

Daily Banking

In this domain, you’ll lead customer‑centric marketing strategies across transaction accounts, savings, and payments. You’ll craft compelling value propositions and deliver integrated, full‑funnel campaigns that resonate with key segments. Your work will enhance the customer experience and strengthen ING’s brand in the everyday banking space.

Consumer Lending

In the Consumer Lending domain, you’ll drive growth by shaping customer value propositions and leading go‑to‑market strategies for lending products. You’ll define target segments, orchestrate full‑funnel campaigns, and deliver measurable commercial outcomes while enhancing the customer experience.

Our ideal candidate is a strategic and customer‑obsessed marketer who thrives on turning insights into action. Whether in everyday banking or consumer lending, they bring deep domain knowledge, creativity, and commercial acumen to craft compelling propositions and lead integrated campaigns. They’re a natural collaborator, confident navigating cross‑functional teams, and bring energy, adaptability, and a test‑and‑learn mindset to everything they do.

What you’ll do (Both Roles)

- Develop customer‑led portfolio strategies using market, customer, and competitor insights.

- Lead integrated go‑to‑market campaigns across paid, owned, and earned channels.

- Shape messaging and creative direction to ensure communications are on‑brand and resonate with target segments.

- Collaborate cross‑functionally with Product, Digital, Customer Intelligence, and Legal teams.

- Optimise marketing performance through test‑and‑learn roadmaps and data‑driven decisions.

- Coach and uplift the marketing team, fostering a high‑performance, customer‑first culture.

What we’re looking for

- Strategic thinker with a customer‑first mindset, able to turn insights into compelling propositions and campaigns.

- Exceptional collaborator and influencer, confident navigating cross‑functional teams and senior stakeholders.

- Creative and commercially driven, balancing bold ideas with data‑led decision making and measurable outcomes.

- Experienced in integrated marketing, with a deep understanding of full‑funnel campaign planning and execution.

- Comfortable with complexity and ambiguity, bringing agility, adaptability, and a builder’s mindset to fast‑paced environments.

- Inspiring leader and coach, who uplifts team performance, fosters a positive culture, and champions continuous learning.

What’s in it for you?

- Discounted ING Health Insurance

- An additional Rest Day to support your wellbeing

- An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values – not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply. Let us know if you’d like to chat with an LGBTQ+ Confidential contact.

Sound like your kind of vibe? We can’t wait to hear from you

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Rachel Yuen Rachel.yuen@ing.com

Applications close 14th November 2025

Internal advert blurb:

Before you apply

Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager.

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