Senior Marketing Manager, Daily Banking

When you join the ING family, you're not there to warm a seat or do the same thing forever. Being ambitious, asking questions and wanting the best result for our customers is all allowed.

We're seeking an experienced Senior Marketing Manager to join our Product and Customer Marketing team, specialising in the Daily Banking portfolio, for a 12-month parental leave cover.

In the Daily Banking domain, the Senior Marketing Manager will lead the development and execution of customer-centric marketing strategies that drive engagement and growth across everyday banking products such as transaction accounts, savings, and payments. By leveraging customer insights and market trends, they will craft compelling value propositions and deliver integrated, full-funnel campaigns that resonate with key segments. Collaborating closely with cross-functional teams, they'll ensure seamless go-to-market execution, optimise performance through data-driven decision-making, and champion initiatives that enhance the customer experience and strengthen ING's brand in the daily banking space.

Our ideal candidate is a commercially minded and customer-obsessed marketer who thrives on turning insights into action. They bring a deep understanding of everyday banking behaviours and know how to craft compelling propositions that resonate with diverse customer segments. With a strong grasp of full-funnel marketing, they can lead integrated campaigns that drive engagement and deliver measurable results. They're a natural collaborator, skilled at influencing cross-functional teams, and bring energy, creativity, and a test-and-learn mindset to everything they do. Most importantly, they're passionate about making everyday banking simpler, smarter, and more rewarding for customers.

Ready to make an impact?

What you'll do
 

• Develop customer-led portfolio strategies by translating market, customer, and competitor insights into compelling value propositions for personal lending products.
• Lead integrated go-to-market campaigns, orchestrating full-funnel activity across paid, owned, and earned channels to drive acquisition and engagement.
• Shape messaging and creative direction, ensuring communications are on-brand, benefit-led, and resonate with target segments.
• Collaborate cross-functionally with Product, Digital, Customer Intelligence, and Legal teams to ensure seamless execution and compliance.
• Optimise marketing performance through test-and-learn roadmaps, attribution modelling, and data-driven investment decisions.
• Coach and uplift the marketing team, setting direction, reviewing work, and fostering a high-performance, customer-first culture.

What we're looking for

• Strategic thinker with a customer-first mindset, able to turn insights into compelling propositions and campaigns.
• Exceptional collaborator and influencer, confident navigating cross-functional teams and senior stakeholders.
• Creative and commercially driven, balancing bold ideas with data-led decision making and measurable outcomes.
• Experienced in integrated marketing, with a deep understanding of full-funnel campaign planning and execution.
• Comfortable with complexity and ambiguity, bringing agility, adaptability, and a builder's mindset to fast-paced environments.
• Inspiring leader and coach, who uplifts team performance, fosters a positive culture, and champions continuous learning.

What's in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

 

At ING, we're all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we're proud to support. Joining ING means stepping into an environment where your individuality isn't just welcomed - it's celebrated. We've built a culture that's fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you're taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you'll find ING is the kind of place where growth isn't just a possibility; it's a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you'll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you're interested but don't meet all the criteria, we encourage you to apply. We're invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We're your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply.  Let us know if you'd like to chat with an LGBTQ+ Confidential contact.  

Sound like your kind of vibe? We can't wait to hear from you

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFI Global's Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more? 

Rachel Yuen

Applications close on 5th November 2025

Internal advert blurb:
 
Before you apply 
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager  

#LI-DNI