Marketing Manager – Projects

We’re known for being a bit different, that orange bank. But don’t mistake that for casual. We’re serious about helping our customers live their best lives and chase their dreams.

We’re on the hunt for two Marketing Managers to join our Product and Customer Marketing team on 6‑month contracts—one focused on Projects, and the other covering Daily Banking during parental leave.

These roles are pivotal in delivering high‑impact marketing initiatives across the Retail Bank. Whether you’re orchestrating product‑agnostic campaigns like KYC, T&Cs, and CX enhancements, or leading go‑to‑market strategy for our Daily Banking portfolio, you’ll be driving measurable outcomes with a customer‑first mindset.

You’ll collaborate closely with Product, Digital, Brand, Legal, and external agencies to deliver integrated campaigns that are bold, compliant, and unmistakably ING.

Ready to make an impact?

What you’ll do

Marketing Manager – Projects (6‑month contract)

- Lead flawless execution of product‑agnostic initiatives including KYC, T&Cs, Notices of Change, and remediation communications.

- Manage cross‑functional collaboration with Product, Digital, Brand, Contact Centre, and external agencies.

- Ensure compliance and regulatory controls are met, with audit‑ready documentation and approvals.

- Oversee budgets, vendor relationships, and campaign performance to deliver on time and on budget.

Marketing Manager – Daily Banking (6‑month parental cover)

- Develop go‑to‑market strategy and integrated campaigns for the Daily Banking portfolio.

- Translate customer insights and product features into compelling, customer‑first messaging.

- Coordinate multi‑channel marketing across owned, paid, and earned media to drive engagement.

- Optimise campaign performance using data, experimentation, and continuous improvement.

What we’re looking for

- Strategic mindset with the ability to turn customer and market insights into compelling value propositions and marketing strategies.

- Creative communicator who can craft clear, customer‑first messaging and bring the ING brand to life across campaigns.

- Strong project and campaign management skills, with experience delivering initiatives on time, on budget, and in compliance.

- Data‑driven decision maker, confident using experimentation, analytics, and performance metrics to optimise outcomes.

- Excellent collaborator and influencer, skilled at aligning cross‑functional teams and navigating complex stakeholder environments.

- Minimum 5 years’ experience in financial services marketing or agency roles, with a focus on integrated product marketing.

What’s in it for you?

- Discounted ING Health Insurance

- An additional Rest Day to support your wellbeing

- An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed—it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply. Let us know if you’d like to chat with an LGBTQ+ Confidential contact.

Sound like your kind of vibe? We can’t wait to hear from you

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Rachel Yuen Rachel.yuen@ing.com

Applications close 14th November 2025

Internal advert blurb

Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager.

#LI-DNI

#J-18808-Ljbffr