Chief Marketing Officer

8 hours ago

Council of the City of Sydney, Australia Success Tutoring Full time

About Success Tutoring

Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.

Role Overview

We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.

You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.

This is a consultancy-based role with flexible hours, reporting directly to the CEO.

Key Responsibilities

- Strategic Leadership

- Develop and refine the company-wide marketing strategy aligned with growth objectives.

- Advise the executive team on branding, positioning, and market opportunities.

- Oversee marketing calendar, launch campaigns, and performance planning.

- Team Leadership & Management

- Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.

- Implement accountability, productivity systems, and creative workflows.

- Run weekly marketing stand-ups and reporting meetings.

- Growth & Demand Generation

- Design and optimise funnels for franchise recruitment and student acquisition.

- Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.

- Ensure landing pages, websites, and conversion systems are optimised.

- Brand & Creative Direction

- Maintain and evolve brand tone, creative direction, and campaign quality.

- Review and approve key marketing content.

- Support the growth of video-based personal branding and PR opportunities.

- Data & Reporting

- Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.

- Implement tracking systems and attribution reporting.

Type & Structure

- Contractor and Retainer model (~8 hours per week)
- Remote work with flexibility
- Available for weekly leadership check-ins, team calls, and performance reporting

Compensation

- $60–$150 per hour (depending on experience)
- Retainer structure aligned to weekly hours

Why Join Us?

- Shape the marketing engine of a fast-scaling global education brand
- Work directly with the CEO & executive leadership team
- Lead a motivated team and build scalable marketing systems
- Flexible, high-impact strategic role

- Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)

- Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building
- Demonstrated ability to lead, coach, and scale marketing teams
- Analytical and data-driven with strong performance marketing understanding
- Highly organised, proactive, and execution-focused
- Strong communication and creative direction skills

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