Groupm Nexus Head of Retail Media

6 months ago

Sydney, Australia GroupM Full time

**About GroupM Nexus**
- GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Advanced TV, Advanced Programmatic, Advanced DOOH and Goat) into a single unit.

The global organisation will be underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.

What is Nexus? GroupM’s omni-channel performance engine delivering better business outcomes for clients and agencies. We have a clear **vision** for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.

***

**About GroupM Commerce**

GroupM Nexus Commerce is a team of highly skilled performance

marketers who drive measurable business growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of Strategy, Activation, Creative, and Data & Technology, working as an interconnected unit and living on the cutting edge of modern marketing. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with global scale, local nuance, and effectiveness.

***

**This Role**

As the Head of Retail Media, you will leverage your deep expertise in retail and marketplaces to lead us through leadership of all retail media and the execution of biddable retail media efforts. You will shape strategy, guide cross-channel collaboration, and ensure seamless integration of retail media into holistic commerce plans for our clients.

**3 best things about the job**
- Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve genuine business problems across some of the most innovative brands in Australia.
- The opportunity to gain experience and collaborate with a wide range of stakeholders across GroupM agencies (EssenceMediacom, Mindshare, Wavemaker), WPP sister agencies (Hogarth, AKQA, Wunderman Thomson) and GroupM Nexus (Commerce, Search, Social, Programmatic, Advanced TV, Advanced DOOH, Advanced Programmatic).
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world; Goat is a start-up within an established business.

**Responsibilities**:
***

**Strategic Leadership**:

- Develop robust partnerships with key eGrocery (e.g., Woolworths, Coles, Chemist Warehouse) and Pureplay (e.g., Amazon) platforms, aligning with GroupM's Commerce goals and business strategy.
- Develop robust technical capability managing key tech partners such as Criteo, Pacvue, Citrus and proprietary platforms.
- Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans.
- Drive internal training on platform updates, best practices, and testing strategies, establishing GroupM as a thought leader in retail media and empowering teams to deliver maximum value.
- Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integrate non-digital and direct OI retail media formats into overall client campaigns. This could involve mapping out strategic use cases, audience targeting approaches, and measurement methodologies for each format.
- Educate agency teams on the value proposition and best practices for leveraging non-digital and direct OI retail media formats, empowering them to confidently recommend and execute integrated campaigns for clients.

**Client Success**:

- Champion the adoption of GroupM Commerce across existing and new business
- Collaborate closely with agency teams to execute best-in-class campaigns aligned with client objectives.
- Consult with agencies and clients, translating business briefs into actionable retail media strategies.
- Drive performance across eGrocery and Pureplay accounts, ensuring alignment with broader commerce strategies.
- Design measurement frameworks for non-digital and direct OI formats, considering factors like lift studies, in-store traffic data, and promotional code tracking, to demonstrate campaign effectiveness and client ROI.

**Operational Excellence**:

- Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients.
- Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying.
- Build strong relationships with priority Commerce partners.
- Proactively identify and evaluate emerging platform capabilities, pilot new ad

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