Groupm Nexus Head of Search

8 months ago

Sydney, Australia GroupM Nexus Full time

About GroupM Nexus

GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (ATV, ADOOG, APROG and Goat) into a single unit. The global organisation is underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.

We have a clear **vision** for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.

Our Nexus **mission** statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.

We recently launched Nexus Connect, our ongoing commitment to our People. Our goal is to make Nexus the best place to work, learn and grow. We’re passionate about learning & development, empowering our people with fantastic resources such as GroupM University and Career Navigator. Nexus Connect brings forth a bespoke mentoring program that connects our talent to leadership across all facets of the business. We’ve also embedded a ‘Better for All’ initiative to ensure GroupM Nexus attracts the most diverse and representative mix of talent where everyone feels welcome and has equal opportunity to grow.

Your role in a nutshell

The Head of Search role is to lead, with overall responsibility for the direction, workflow, and quality of Search Implementation for the agencies we work with.

The role is deeply technical and craft-obsessed role, supported by agency operations teams to create space to operate in an elevated and future-focused manner, to be client-facing, and to sit with and lead the agency teams.

This role will focus on

**Product**
- Taking the primary lead on defining the success metrics for the Search department, incorporating best-in-class quality assurance approach with continual improvement.
- Serve as leadership voice with external partners and vendors, with a strong focus on identifying and scaling innovation opportunities.
- Oversee the master delivery of effective, bespoke, and future fit channel activation for clients, both for short term and long-term growth.
- Collaborate effectively with Discipline leads across the agency, to ensure channel strategies span beyond media, into rich areas of content, data, and technology.
- Broad knowledge in media planning principles (e.g. scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and exceptional ability to utilise agency and industry tools to enhance and support planned recommendation.
- Fosters a culture of innovative thinking and creativity, leveraging your senior relationships with publishers to bring local, regional and global insights and case studies from across the market, to the agencies to inspire client strategies.
- Develop, in conjunction with Client leads, robust and automated reporting and ways of working.
- Seek to find, communicate, and implement improvements in all aspects of the role.
- Deliver a well-informed POV in every meeting, offering innovative strategic insights by acting as an expert in your craft.
- Work with global and regional counterparts, and agencies, to define the optimal process to ensure quality, efficiency, and accuracy in all search delivery.
- Identify and implement tools, technology, data, and automation solutions through the group.
- Maintain strong vendor and publisher relations including:

- Reviewing potential new search products & partners, and communicating a clear POV (including to external press and partners)
- Representing GroupM’s needs to existing partners through both formal reviews and day-to-day interaction.
- Engage with our media partners to retain rich knowledge of the media landscape and a deep understanding of core media principles and the capabilities of each media touchpoint. And ensure that industry developments are quickly and concisely communicated across the group.

**People**
- Collaborate closely with Nexus ExCo and SLT to shape the direction of our division, building solves for today and influencing change for the future.
- Set the rhythm for regular department meetings and collaborate with agency meetings.
- Openly communicate and collaborate with all internal key stakeholders and reports regularly.
- Hold regular performance evaluation meetings with reports throughout the year, setting SMART KPIs and creating a clear career development plan with them.
- Review your team's training needs to make sure their career plans are aligned to their progression. Responsible for training and development of all members of the team.
- Create and foster a cohesive team environment through agency acti

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