Nexus Head of Social

5 months ago

Sydney, Australia GroupM Nexus Full time

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, each global operations in their own right with leading market positions. With more than 1,000 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM’s primary purpose is to maximise performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.

**YOUR ROLE IN A NUTSHELL**:
The role of Head of Social is the custodian of paid social excellence across GroupM and ensure that this is reflected across all facets of our business. You will work with various stakeholders, from CEOs through to buying teams, to be both the figurehead for social craft and to supervise delivery to these standards.

This role sits on the GroupM Nexus Practices SLT, and is expected to contribute to a high-performing team culture. You will be a key supporter of agency new business efforts and client-facing capabilities. Alongside this, you will also create, deliver, and oversee training & development that motivates our people and provides our clients with the best social practice in Australia. This extends to official recognition of these capabilities through certification, accreditation, and awards. Much of the work is alongside the Heads of Delivery in each market, who are also on the SLT.

This role is supported by a team of Director-level reports in the Activation team, and oversees the growth of junior team members through them. Our agency structure has our teams living in the agencies, with matrix reporting lines through to the agency Client Partners or Digital leadership. This means you will be able to work well in a matrix organisation to assert authority in a diplomatic fashion and to a very high degree of success.

This role will work closely with the Data & Technology, and Transformation teams to support national tent pole initiatives as agreed with the GroupM Nexus CEO and the General Manager of Practices. In addition, you’ll consult with, advise and collaborate with the internal GroupM Influencer agency, GOAT, to share learnings and support their growth where needed.

**REPORTING OF THE ROLE**:
General Manager of Group Nexus Practices - Ryan Goldsworthy

**KEY OBJECTIVES**:
People: certification and development support

Process & operations: continuous improvement of craft excellence

Client: client (agency) satisfaction

Commercial: creation and commercialisation of social agency capabilities

**KEY STAKEHOLDERS**:

- GroupM Nexus delivery teams (CDT)
- GroupM agency MDs and Client Partnership teams
- By extension, on occasion a select group of Tier 1 named clients
- GroupM and Agency commercial directors, trading & investment leadership
- Social and adjacent vendors, and publisher partners

**WHAT YOU SHOULD SPEND YOUR TIME DOING**:
For our business to work, you will be required to spend time in certain areas of the business and make sure that your (direct and indirect) reports do the same. Your key responsibilities are as follows:
**People**
- Live and breathe the GroupM values every day
- Via matrix management, oversee social activation across our network
- Work with delivery leads to attract, develop, and retain the best social talent in market
- Provide ongoing coaching, feedback, and leadership to the Activation teams as required and in a variety of ways
- Work with the talent team to develop and own the social onboarding experience for all new starters
- Work with the talent team and delivery leads to grow skills and capabilities of the team through custom-developed training and certification programs

**Process & operations**
- Collaborate with stakeholders to understand needs and anticipate areas for improvement
- Oversee social standards across the group, ensuring a continuous improvement of excellence scoring through leadership and strategic intervention
- Lead by example, playing both an ambassadorial role managing in a matrix style with shared accountabilities
- Work with global and regional counterparts, and agencies, to define the optimal process to ensure quality, efficiency, and accuracy in all social delivery
- Identify and implement tools, technology, data, and automation solutions through the group
- Maintain strong vendor and publisher relations including:

- Reviewing potential new social products & partners, and communicating a clear POV (including to external press and partners)
- Representing GroupM’s needs to existing partners through both formal reviews and day-to-day interaction

o Ensuring that industry developments are quickly and concisely communicated across the group

**Client**
- Support the agency in new business where required
- Maintain a strong view of client satisfaction

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