Brand Marketing Manager

3 weeks ago

Melbourne, Australia hireQ Full time

Flexible working rhythm
- Shape the brand strategy for a growing urban food concept
- Connect pop culture with great food and unite the masses

**Strategically evolve, deliver and enhance the branded communication strategy for one of Melbourne’s most loved urban food brands.**
***
**Job Title**: Brand Manager - Part Time (ideally)

**Location**: Melbourne, Victoria

**The Role**:
The Brand Manager will be crucial for our client as they build a team that drives a strategy to diversify its unique food offering across Australia. Working directly with the founder and advisory board, you will form part of the senior leadership team to deliver urban inspired marketing initiatives in keeping with the brand ethos.

Leveraging the existing frameworks, you will create a holistic marketing strategy that aligns with the overall commercial growth vision of the group. Concurrently, day-to-day you will ensure increased visitation to each unique location and partner franchisee and restaurant leaders to deliver a message that connects with local clientele.

This hands on role will suit a strategic, outcomes focused marketer possessing well rounded skills across Social, Digital & Performance marketing. You will be inspired to scale a group committed to uniting people with great food.

**Key Responsibilities**:

- Develop and execute the brand strategy across all communication channels
- Leverage and enhance existing brand guidelines and tool kits for new restaurant openings
- Drive visitation with well crafted messages across social, owned and performance channels
- Partner with agency teams to deliver unique PR activations with globally recognised talent
- Drive local area marketing activity in partnership with franchisee and restaurant leaders
- Collaborate with the senior leadership team to develop long term brand/marketing strategies

**What’s on offer**:

- Make meaningful impact with a rapidly growing Melbourne success story across Australia
- Work closely with an experienced leadership team to deliver holistic commercial outcomes
- Flexible working conditions with a CBD base
- Strategic voice to deliver on a unique vision
- Ability to make decisions at speed to drive outcomes
- A competitive base salary with performance-based incentives

**What we are looking for**:

- Established branded communication skills across retail/hospitality industries
- Proven track record of developing/executing strategies across social, owned, paid and performance channels
- An ambitious, proactive and ‘disruptor’ mindset to deliver innovative results
- A hands on style with agility to think strategically as required
- Excellent presentation and stakeholder influencing skills
- An eye for detail with the ability to think laterally in a commercial and strategic manner
- An entrepreneurial flair with a passion for innovation
- Experience within the franchise food industry, highly advantageous

**Who is our client**
Our client is a Melbourne food success story that was borne out of a love of urban pop culture and the idea that food can be a uniting force that brings people from all walks of life together. The story was inspired when its founder, travelling the world stumbled upon a culinary experience that changed the way they thought about food. Since then, the word has spread as each new location paid homage to a key part of urban street history.

As a now, well-established part of the Melbourne food scene with over 15 locations, they are investing in the next phase of growth as they look nationally to unite all in the name of great food, fun and unique pop inspired experiences.

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