Content Marketing Specialist

6 months ago

Melbourne, Australia IDP Education Ltd Full time

An ASX100 business with a 50-year heritage, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada, Ireland and New Zealand institutions, English-language testing and training. _
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test the quality English language test that is trusted by more than 11,000 organisations including governments, universities worldwide. We also operate English language teaching schools in Southeast Asia. _
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities. _

In recent years, our investment in digital technology and customer research has enhanced these personal connections, enabling us to deliver global success to more students, test-takers and our partners.
- Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world._
- And best yet, at 50, we are just getting started._

**POSITION PURPOSE**
- The Content Marketing Specialist
- Australasia is responsible for supporting the content creation marketing function in the execution of digital marketing strategies that protect market share for IELTS & IDP in Australia and New Zealand. _
- The role will work with both the IELTS Regional Marketing Manager, as well as the IDP Digital Marketing Manager for Australasia and Japan, collaborating with internal teams, external writers and stakeholders to aid SEO and website content to increase web traffic, bookings and leads across SP and IELTS. The role will also shape and deliver comprehensive content, ranging from long form article creation, as well as video and asset generation for marketing purposes.**RESPONSIBILITIES**

**Content Marketing**
- Develop and execute a content marketing strategy that aligns with our business objectives and target audience. Create a content calendar that includes blog posts, articles, videos, infographics, and other relevant content types. Ensure content is published on a regular schedule, and all team members are aware of upcoming content and deadlines.
- Strong collaboration with external writers /internal teams/stakeholders to understand organic opportunity through analysis and execute a plan to efficiently increase organic search prospect traffic growth, largely done by the creation of SEO best practice article and web content. This would be done with the assistance of the SEO specialist.
- Support the prioritisation, development and implementation of new content & content changes as per the SEO Strategy, including publishing & optimising content.
- Support digital marketing strategy covering SEO, content marketing to drive customer growth & revenue.
- Continually improve technical SEO, and on-page website SEO optimization to drive organic traffic and conversions.
- Measure and report on the performance of the website with various relevant metrics.
- Use content as a lead generation tool by creating downloadable resources, webinars, and gated content. Collaborate with the marketing team to capture and nurture leads effectively.

**Analytics & Reporting**
- Use analytics tools to track the performance of content marketing efforts. Regularly report on key performance metrics, such as website traffic, engagement, conversion rates, and lead generation.Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve
- Produce monthly marketing report to stakeholders and senior management on all marketing initiatives that are in place to drive business forward.
- Stay informed about industry trends and competitors' content marketing efforts. Identify opportunities for differentiation and improvement.
- _**Content Creation**
- Produce high-quality and engaging content that resonates with our audience. This includes writing blog posts, articles, whitepapers, eBooks, and creating multimedia content such as videos, podcasts, and infographics.
- Working across teams, create effective digital assets to meet and exceed defined and agreed targets.
- Generate ideas and action them within the strategic framework set by the Marketing Managers.
- Video scripts: responsible for writing video scripts that communicate the company’s messages effectively. The scripts should be clear, concise, and engaging.

**Brand compliance**

**Key relationships**
- Develop productive, positive relationships with key internal team members from different business units. Good relationships within IDP are a core cultural value.
- Develop productive, positive relationships with external suppliers who support

  • Marketing Content Specialist

    5 months ago

    Melbourne, Australia Bluefin Resources Full time

    Marketing Content Specialist for well know higher education company - Melbourne I am seeking a Marketing Content Specialist who possesses a strategic mindset, capable of understanding the underlying strategy behind content production. This role focuses on content marketing, social media, and SEO, with an emphasis on the ability to coordinate content...

  • Content Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Redpath Partners Full time

    Job SummaryWe are seeking a highly skilled Content Marketing Specialist to join our team at Redpath Partners. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy to engage our target audience and drive business results.About the RoleThe ideal candidate will have a strong...

  • Content Marketing Specialist

    1 month ago

    Melbourne, Victoria, Australia Redpath Partners Full time

    Job SummaryWe are seeking a highly skilled Content Marketing Specialist to join our team at Redpath Partners. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement and conversions.Key ResponsibilitiesDevelop and implement a content marketing strategy that...

  • Marketing Content Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Redpath Partners Full time

    About the RoleWe are seeking a skilled Marketing Content Specialist to join our team at Redpath Partners.The successful candidate will have expertise in creating engaging content for social media and digital platforms, as well as a strong understanding of marketing principles and practices.We are looking for someone who is results-driven, detail-oriented,...

  • Marketing Specialist

    4 weeks ago

    Melbourne Airport, Australia Chandler Macleod Full time

    Job Title: Marketing Specialist - Content CreationAbout the Role: We are seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for creating and implementing content marketing strategies that drive engagement and conversion. Your primary focus will be on developing and executing content plans,...

  • Content Marketing Specialist

    6 months ago

    Melbourne, Australia Betfair Full time

    Sport, racing, content creationsound interesting? We are on the hunt for a highly creative **Content Marketing Specialist** to join our Marketing team. We have a team full of passionate, energetic and great people. Being a strong data-driven business; using cutting edge and digital innovative marketing technology, we service a sophisticated customer base,...

  • Content Marketing Specialist

    3 weeks ago

    Melbourne, Victoria, Australia Redpath Partners Full time

    About the RoleWe are seeking a highly skilled Content Marketing Specialist to join our team at Redpath Partners. In this role, you will be responsible for developing and executing a comprehensive social media and digital content strategy that showcases our company's expertise in the construction and property industry.Key ResponsibilitiesLead the creation and...

  • Content Marketing Specialist

    6 months ago

    Melbourne, Australia Hub Australia Full time

    **About Hub Australia** Hub Australia provides premium workspaces, business networks, and services across 15 locations in Sydney, Melbourne, Brisbane, Canberra and Adelaide. Founded and headquartered in Melbourne, Hub has grown to become the largest privately-owned coworking operator in Australia, with over 150 staff and over 7000 members ranging from small...

  • Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia JPS Medical Full time

    We are seeking a highly skilled Marketing Specialist to join our team. In this role, you will be responsible for creating high-quality content to engage our audience and drive business results.Key responsibilities:Develop and implement a content marketing strategy to reach our target audience.Collaborate with cross-functional teams to create compelling...

  • Brand and Marketing Content Specialist

    6 months ago

    Melbourne, Australia AGL Energy Full time

    Powering Australian Life. At AGL, we believe energy makes life better. That’s why we’re passionate about powering the way Australians live, work and move. Like you, we believe that the world is going through extraordinary challenges. We don’t shy away from the tough questions and we consider the answers carefully. We work in partnership with our...

  • Digital Content Marketing Specialist

    2 days ago

    Port Melbourne, Australia BRITAX RÖMER Kindersicherheit GmbH Full time

    **Job Introduction**: Britax Childcare is an international market leader in the manufacture and distribution of child safety car seats and wheeled goods. The global market is divided into three regions: Europe, Americas and Asia Pacific. Australia is the largest business in the Asia Pacific, known as Britax Childcare Pty Ltd and is headquartered in Port...

  • Marketing and Content Specialist

    3 months ago

    Melbourne, Australia nib health funds Full time

    Let’s talk about nib Thrive nib’s vision is better health and wellbeing for all Australians. We know there are few greater opportunities for us to have a meaningful social impact than in keeping people healthy, and now, in supporting people with disabilities. We plan to do this through innovative, human and digital solutions to make a difference to...

  • Content Marketing Specialist for Ambitious Brands

    2 weeks ago

    Melbourne, Victoria, Australia Zeller Full time

    We are searching for a talented Content Marketing Specialist to join our Zeller team.This is an exciting opportunity to deliver high-quality content and drive business results. As a Content Marketing Specialist, you will be responsible for developing and implementing a comprehensive content strategy that showcases our brand's unique voice and...

  • Content Marketing Specialist

    1 month ago

    Melbourne, Victoria, Australia Karbon Full time

    About the RoleKarbon is seeking a highly skilled Content Marketing Coordinator to join their team. As a Content Marketing Coordinator, you will play a key role in creating and executing a content strategy that drives engagement and conversion.Key ResponsibilitiesCraft high-quality content that inspires, educates, and entertains the target audience.Review,...

  • Advertising Specialist

    1 month ago

    Melbourne, Australia Content Smith Full time

    East Melbourne location - Full-time - Salary range: $75,000 - $85,000 + benefits, depending on experience - Start date: we’re ready when you are Opportunity for a confident, strategic, and creative Advertising Specialist (with proven paid social media advertising experience on behalf of a range of clients) to join our agency. We are looking for someone...

  • Content Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Toll Logistics (Asia) Limited Full time

    About Toll GroupToll Group is a global logistics and transportation company with over 130 years of experience, supporting more than 20,000 customers worldwide with 500 sites in 27 markets. We are proudly part of Japan Post.The OpportunityThis role is responsible for developing and executing our content strategy, creating engaging narratives to support Toll's...

  • Marketing Specialist

    5 months ago

    Melbourne, Australia Creative Natives Full time

    Are you a Digital Communications specialist or a Senior Account Manager working across content looking to be a part of a purpose-driven in-house brand? This one is for you! Thrilled to announce our partnership with **CBHS Health Fund** in search of their next Marketing Specialist. You'll be responsible for creating outstanding communications for the...

  • Marketing Content Specialist

    1 month ago

    Melbourne, Victoria, Australia Hubstaff Full time

    About UsUrban CGI is a pioneering technology solutions company that leverages CGI simulation to transform design, training, and projects.Our MissionWe aim to modernize systems, enabling clients to drive positive change faster.The RoleWe're seeking a skilled Marketing Copywriter to craft compelling content for B2B marketing in industrial sectors like mining...

  • Content Marketing Specialist

    6 months ago

    Melbourne, Australia Just Digital People Full time

    Global travel business - Opportunities to travel through work - Fun & supportive culture **What they offer**: - Offices across Australia - Great salary - Lead the content marketing function - Cheap travel - Fun culture - CBD location (Mon-Fri in office) - Annual travel travel bonus - Big business with a family vibe **What we are looking for**: - 5 years...

  • SEO Content Specialist for Spanish Market

    3 weeks ago

    Melbourne, Victoria, Australia Easygo Full time

    About the RoleWe are seeking a highly skilled and experienced SEO Content Specialist to join our team at Easygo. This is an exciting opportunity to work with a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com, and Twist Gaming.Key ResponsibilitiesReview and deploy optimised Spanish content via...