Content Marketing Specialist

6 months ago

Melbourne, Australia Betfair Full time

Sport, racing, content creationsound interesting? We are on the hunt for a highly creative **Content Marketing Specialist** to join our Marketing team.

We have a team full of passionate, energetic and great people. Being a strong data-driven business; using cutting edge and digital innovative marketing technology, we service a sophisticated customer base, offering a different way for punters to engage with racing and sport We live and breathe innovation, sport and advanced thinking in our ‘every day’. We work on incredible projects that will stretch and challenge you. Yes, work can be that good

**Requirements**:
**What we are looking for**:

- Someone who has a ‘can do’ attitude with a passion for sport and content.
- A gun who is enthusiastic about the work they do and loves the satisfaction of seeing hard work come to life.
- A person who really likes working collaboratively with others and thrives off teamwork. Afterall, teamwork, really does make the dreamwork
- Someone who is willing to continuously learn and develop.

**Benefits**

**Sound like you’d be a good fit? Well check out what we provide our passionate people**:

- Incredibly flexible working arrangements.
- Tailored leave options - competitive parental leave, cultural leave swap, volunteer leave, study leave etc.
- A genuine focus on personal and professional development - including a combination of incredible internal Leadership Development Programs, peer to peer learning and self chosen learning opportunities.
- Up to $2000 per year for you to choose how you spend through our fantastic BestYou program.
- An ongoing commitment to Diversity and Inclusion.
- Supportive wellbeing initiatives including access to our Employee Assistance Program.
- A dedicated internal events team focused on bringing a mix of educational, social, celebratory and philanthropic activities,
- A generous bonus scheme - if we win, you win And we like to win.

**With great progression, career development opportunities and the chance to work with the latest technology, a normal day in the role of the Content Marketing Specialist includes**:

- Assisting with the management of the content calendar, both sport and proposition related
- Curating and creating industry leading content for promotion across all our owned channels
- Supporting the development of Betfair’s new content strategy, playing a leading role in embedding it across the business and all customer touchpoints
- Assisting with managing Betfair’s social platform and the publishing of Betfair’s content site
- Executing best practice Search Engine Optimization with industry leading tools
- Creating thorough briefs for the Internal Agency team to meet business needs
- Reviewing, editing and uploading content to the Betfair Hub to meet set timelines
- Working closely with the in-house development team to ensure stability of widget platform and propose improvements
- Promoting, managing and protecting the Betfair brand, ensuring consistency across all communication channels, ensuring all content is in line with Betfair brand guidelines
- Sub-editing content delivered by Betfair’s leading content contributors
- Communicating with 3rd party suppliers; sourcing, engaging, negotiating deals and contracts
- Assisting the broader marketing team with copywriting and paid strategies
- Strong demonstrated experience within a similar position
- Track record of tailoring content to specific audiences
- Proficient in Microsoft Word suite and Adobe Photoshop
- Previous hands-on experience with WordPress or similar CMS
- Social media expertise across multiple channels
- Proficient copywriting and editing skills
- A genuine connector, internally with colleagues, but external suppliers
- Availability to work a rotating roster, including some weekends
- A passion for sport and content
- Strong understanding of the wagering landscape
- You like hanging out with and being part of a team

**But there is a catch. To be in the running for this great role, you should have**:

- Strong demonstrated experience within a similar position
- Track record of tailoring content to specific audiences
- Proficient in Microsoft Word suite and Adobe Photoshop
- Previous hands-on experience with WordPress or similar CMS
- Social media expertise across multiple channels
- Proficient copywriting and editing skills
- A genuine connector, internally with colleagues, but external suppliers
- Availability to work a rotating roster, including some weekends
- A passion for sport and content
- Strong understanding of the wagering landscape
- You like hanging out with and being part of a team

**Interested?

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