Social Media Manager

7 months ago

Spring Hill, Australia BFJ Digital Full time

Are you a Social Media Manager with a hunger for seeing clients thrive? Are you looking for an environment that’s a little less ‘agency’ and more good people, doing good work? Do you love it when paid social marketing strategies create incredible impact? Are you a leader when it comes to Social Media Marketing initiatives and innovation across a range of different clients and social platforms?

Welcome to BFJ Digital. Grow with us.

**About BFJ Media**:
We are a full-service agency executing powerful and strategic lead-generation campaigns for clients globally.

Our client base has been built 100% on repeat long-term business and referrals - which is a testament to the TEAM’s hunger to see their clients succeed. This desire to see clients succeed ensures we are constantly finding new technologies and fresh marketing methods to support the insightful thinking of our team members.

Our flat structure means everyone leads here and you can make the role your own. We love it when our people dive straight in and own what they do and drive innovation. You will also have the opportunity to expand our own social presence, the business growth has occurred without it, so imagine what might happen when we launch more of our own campaigns

Let’s change the digital landscape together.

**Key Responsibilities Include**:

- Support the delivery of our client brand content and marketing campaigns via social media to the key target audiences
- Create, schedule, and monitor paid social ads within Facebook Ads Manager/ Meta Business Manager, LinkedIn Campaign Manager
- Take responsibility for the agency’s brand and visual identity
- Provide platform insights, conduct client & competitor social landscape audits, and research social media trends to identify opportunities and prepare bespoke social strategies unique to each client
- Manage social media content calendars including scheduling and publishing organic content. Assist with social community management as required.
- Prepare social marketing analysis and reports for each client with an emphasis on the effectiveness of social activity be it brand awareness, qualify leads or eCommerce ROI.
- Develop an intimate knowledge of the customer, identify, and solve customer tensions and craft a paid social strategy to acquire, maintain and defend different audience segments across social platforms.
- Develop Customer Journeys for different social platforms and audiences, to efficiently drive traffic and conversion both online and offline.
- Work cross-functionally with multiple stakeholders to deliver campaigns and business results.
- Report against campaign and commercial targets and impact on the business, track and monitor reporting back to the business on ROI, success and opportunity.
- Support the business at a strategic level beyond meta

**Your skills and experience**:

- 5+ years experience in digital marketing on paid and organic social marketing.
- Demonstrated experience implementing and optimising Meta Ads Manager accounts, LinkedIn Campaign Manager, and Google Analytics
- Well-versed with Meta Ad Policy and experience in the removal of ad restrictions and bans and appropriate structuring of Meta Business Manager assets.
- Prior experience of the Meta Partner Ecosystem
- Demonstrated experience managing monthly budgets of $30,000+
- High-level efficiency in copywriting
- Prior experience in brand management or design preferred.
- Excellent verbal/written communication and presentation skills.
- Be self-motivated with the ability to work autonomously and use initiative
- EXCEPTIONAL attention to detail and ability to prioritise while meeting deadlines
- Enjoy working and collaborating with others, valuing their opinions and contributions
- This will be client facing role, hence high-level interpersonal skills and customer service focus are ESSENTIAL
- Prior advertising experience with financial products (digital and physical) is preferred.
- Meta Certified credentials or advancement towards certification preferred. (Meta Certified Media Planning Professional and Meta Certified Media Buying Professional)

**Job Types**: Full-time, Permanent

Pay: $80,000.00 - $95,000.00 per year

**Benefits**:

- Employee mentoring program
- Professional development assistance
- Work from home

Schedule:

- Monday to Friday

**Education**:

- Bachelor Degree (Hons) (required)

**Language**:

- English (required)

Work Authorisation:

- Australia (required)

Work Location: In person

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