Brand Manager L'oreal Paris

4 months ago

Melbourne, Australia L'Oreal Full time

**ABOUT THE JOB**
- Define and execute the strategic marketing plan for L’Oreal Paris
- Collaborate with internal and external stakeholders to build broader brand and product strategy to drive brand awareness and sales.
- Drive growth of core brand portfolios via social media management, digital & e-commerce as well as ATL, BTL advertising
- Monitor the customer strategy working hand-in-hand with the commercial team and monitor the implementation of retail materials
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
- Manage the collection and analysis of consumer market insights and competitors, sharing findings with Senior Management to ensure the consistency of new product development.
- Drive digital brand growth through a solid consumer engaging media, social platform, PR and digital strategy and activations.
- Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growth
- Salary range $84,000 - $94,000 depending on experience

**ABOUT YOU**
- You will have experience in end-to-end marketing brand execution & trade marketing experience
- You will have previous experience in a similar role within the beauty industry and with an understanding of consumer products
- You must have proven success in managing A+P budgets with ROI delivery & sales outcomes from campaigns initiated.
- You will have previous experience in forecasting and data analytics is essential
- You will have previous experience in dealing with media agencies and briefings
- You will be an excellent communicator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.

**ABOUT THE PERKS**
- Profit Share, Life insurance and Income Protection
- On-site gym, on site café & on site staff shop at our St Kilda Road head office
- Access to Health & Well-being programs throughout the year
- Corporate & Staff discounts as well as annual product allowance to use

**ABOUT THE DIVISION**

Our 'high street' division, Consumer Products Division, offers a wide range of colouring, hair care, make-up and skincare brands through main retail channels such as supermarkets and chemists with brands like L’Oréal Paris, Maybelline, Garnier, NYX Professional Makeup & Essie.

**ABOUT L’OREAL AUSTRALIA**

L'Oréal Australia is part of the L'Oréal Group, with 32 brands present in Australia. For over a century we have been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Because we are the global leader in beauty, we are aware that everything we do can have a meaningful impact, and everyone at L'Oréal has a common purpose - to create the beauty that moves the world.

L'Oréal Australia is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.

L'Oréal Australia acknowledges acknowledge the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
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