Aso7 Marketing Lead
2 months ago
**Department of State Development**
**Job reference**: 632798
**Location**: 5000 - ADELAIDE
**Job status**: Ongoing
**Eligibility**: Open to Everyone
**About us**:
The Department of State Development is working to shape South Australia’s future by driving economic growth.
Our role is to ensure that South Australia capitalises on the opportunities before us, to ensure that we are well-positioned to take advantage of the state’s significant economic opportunities.
Working at DSD will provide you with an exciting opportunity to contribute to the delivery of some of the government’s major economic initiatives, and importantly, make a lasting positive difference and contribute to the prosperity of our state.
As a newly created agency, we are recruiting across several different roles to help drive our state forward, and we want you to join us on this journey.
We take pride in being an employer of choice and providing a work environment that is vibrant and rewarding for people of all levels.
Help us shape our state’s economic future and position South Australia on the national and global stage.
For more information about our agency, please visit:
Department of State Development | statedevelopment.sa.gov.au
**About the role**:
Brand SA is responsible for protecting and strengthening the State Brand, ensuring it is grown as a key public asset. The team works with industry, community and government to grow use of the brand, shaping positive perception of South Australia and enhancing the state’s appeal as a place to do business.
The Marketing Lead delivers complex marketing and communications programs that drive coordinated use of the State Brand across government and business. The role leverages insights and translates brand strategy into marketing campaigns and tangible brand assets to help (a) build the profile of South Australia; and (b) support the promotion of South Australian businesses locally, nationally and globally.
**Key Competencies**:
- High level experience in developing and implementing strategic brand, marketing and communications campaigns across multiple markets.
- Comprehensive knowledge of brand strategy and marketing science, and the methodologies required to develop, promote and grow a brand using contemporary marketing practices.
- Experience in designing and conducting qualitative and quantitative consumer research and the utilisation of data and information to inform decision making.
- Demonstrated experience working with creative agencies and managing complex creative projects across campaign, graphic design, copywriting, photography and videography.
- Ability to provide strategic, creative and innovative solutions to complex challenges and problems.
**Remuneration**:
Competitive salary $108,109 min to $116,864 max pa plus superannuation
**Benefits**:
Bringing your talent to the Department of State Development will see you rewarded with a wide variety of benefits such as:
- A variety of leave arrangements
- Work-life balance with a flexible hybrid work arrangement
- Access to great customised training and career development opportunities
**Qualifications**:
- **Essential**: Nil
- **Desirable**: Tertiary qualifications in Marketing, Communications, Business or related disciplines.
**Special Conditions**:
- The role will be offered full-time (1.0 FTE), ongoing.
- Satisfactory Department of Human Services Criminal History Check or National Police Check (NPC) required prior to employment.
**Enquiries**:
**How to Apply**:
Applicants are required to submit the following:
- Cover letter demonstrating the suitability for the role by addressing the key competencies (2 pages max)
- Curriculum Vitae (4 pages max)
- Prepare 3 referees (at least one should be current or recent line manager), to be provided on request.
- Pre-employment Declaration Form - find the attachment on the job advert.
**Applications close**: 19/11/2024 11:00 PM
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