Social Media Manager

2 weeks ago

Sydney, Australia Time Out Full time

**Social Media Manager**

**Location**: Sydney or Melbourne

***

**Department**: Content

**Reporting to**: Regional Content Director

**About the role**

Time Out Australia is looking for a dynamic and creative Social Media Manager to lead our social media efforts in Australia. In this role, you will be responsible for developing and implementing the overall social media strategy to drive follower growth, brand awareness, and engagement on our Facebook, Instagram, Twitter, TikTok and other social media channels. This role is responsible for the social channels of Time Out Sydney, Melbourne and other Australian accounts. You will work closely with editorial and commercial teams to ensure a cohesive social media presence that resonates with our audience.

**Key Responsibilities**
- Develop and execute a comprehensive social media strategy to increase follower growth, engagement, brand awareness and website traffic.
- Manage and develop a social media content calendar to ensure timely and relevant posts in an organised and visible manner.
- Create and curate high-quality, engaging content for all of Time Out Australia's social channels, including written posts, images and videos.
- Schedule and optimise the posting of social media content, ensuring a consistent and engaging presence.
- Lead and optimise paid campaign strategy to achieve client and commercial goals.
- Lead all social media initiatives, including brainstorming, presenting, filming, and editing video content.
- Generate social media reports and audits to evaluate performance and adjust the strategy accordingly, with a strong focus on data-driven decision-making.
- Develop a pipeline of KOL collaborators and partnerships to enhance content and engagement.
- Curate User-Generated Content (UGC) to foster community engagement and brand loyalty.
- Collaborate with internal stakeholders, including editorial, creative, commercial, and events teams

**Skills and Experience**
- At least 3 years of experience in social media management, preferably in the media or entertainment industry.
- Strong understanding of social media platforms, algorithms, and trends.
- Proficiency in content creation, including graphic design and video production/editing.
- Demonstrated success in driving follower growth and engagement.
- Experience in managing and optimizing paid social media campaigns.
- Strong data analysis and reporting skills.
- Excellent communication and presentation skills.
- Creative thinker with a passion for social media and city life.

Time Out is a company filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to
- Be commercially astute
- Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
- Think globally
- Have excellent communication and relationship building skills
- Have a high sense of ownership, urgency and drive
- Be a team player

**About our culture**

**About Time Out Group plc**

Time Out Group is a global media and hospitality business that inspires and enables people to explore and enjoy the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.

Time Out Group has been named one of the Most Innovative Companies for 2020 by Fast Company - this prestigious annual list honours the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world. The Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market.

Time Out Media’s digital and physical media proposition comprises websites, mobile, social media, print and live events. Across these platforms, Time Out distributes its high-quality content - written and curated by local expert journalists - around the best food, drinks, culture, art, music, theatre, travel and entertainment in 328 cities and 58 countries. The Company is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences - based on the editorial curation Time Out has always been known for. The world’s first food and cultural market experience based wholly on editorial curation, Time Out Market captures decades of local knowledge, independent reviews and expert opinions. Everything that is being offered in Time Out Market must

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