Field Marketing Manager, Anz

2 days ago

Sydney, Australia Informatica Full time

**Our Company**

Informatica is the world’s number one independent provider of data integration software. Thousands of organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives and fully leverage their information assets residing on-premise, in the Cloud and across social networks.

**Our Team**

Our outstanding marketing team provides a strategic infrastructure that supports all elements of the Informatica business and is specifically focused on supporting our sales team with the information, insights and materials they need to exceed their goals. Whether we’re in corporate communications, marketing communications, marketing operations or out in the field, our collective mission is to provide critical data and insights, increase awareness of the Informatica brand, and dramatically grow our market leadership in the data integration industry.

**Your Opportunity**

Reporting directly to the ANZ Marketing Director and aligned to the APJ Marketing team, you will focus on planning and executing field marketing programs that drive pipeline generation and conversion to support revenue goals. You will also support corporate marketing to ensure the programs they run are aligned to the ANZ business needs, especially the sales strategy and objectives.

Essentially, we are seeking a high-energy, results-oriented marketer to play an integral role in expanding our customer advocacy practices. Your creativity and innovation will be essential as you define and implement updates to our customer-centric programs and solutions, both internal and external. With your drive and determination, you'll be an essential element of our customer advocacy team, working to establish trust and build customer loyalty for Informatica products and solutions.

You meet each new challenge with a positive can-do attitude; your confidence is contagious. Your enthusiasm and initiative set you apart from the rest. You're committed to establishing and maintaining customer satisfaction and possess a variety of tools to get the job done. You have a strong work ethic supported by the ability to define priorities, solve problems independently and a commitment to both internal and external customers. You thrive in a team environment, yet feel equally at ease when tasked with self-driven jobs. Balancing the demands of sales and marketing with the needs of your stakeholders - both internal and external - is second nature to you. In addition, you'll also have the following attributes:

- Persuasive written and verbal communication skills
- Ability to prioritize and delegate tasks to reach team goals and requirements
- A solid understanding of established marketing practices
- The people skills necessary to understand the needs of your customer base

**Your Responsibilities**

Additional responsibilities include but are not limited to:

- Collaborate with the APJ marketing team and align marketing strategy, tactics and operations with companies global strategy
- Work closely with the ANZ Field Marketing team to ensure business needs are addressed, particularly in area of global programs and global partner marketing
- Build infrastructure to drive demand and an integrated sales funnel for lead generation. Use knowledge to direct and execute programs to increase awareness and generate demand for Informatica products and services
- Align marketing programs to the guidance set by the APJ lead for ABM and Industry marketing
- Tracking the use of customer references through our internal database and assessing inventory versus demand
- Serving as primary point of contact for internal and external customers, enabling you to successfully advocate the needs of your customers
- In collaboration with the APJ Marketing lead, design, test and optimize campaign activities
- Leverage tools, systems and processes to track the success of each program/quarterly plan
- Drive and support partner marketing activity as needed, in conjunction with APJ Partner Marketing lead
- Work closely with the business development function focused on inbound lead follow up and outbound calling efforts

**Your Qualifications**
- Bachelor’s Degree - preferably in Business, Marketing or IT
- Experience in managing lead-generation programs, digital, social media, public relations, ABM and industry marketing.
- Marketing experience with high tech company/product/service
- There are no direct reports into this role
- Proven track record in creating innovative and targeted marketing programs that generate results
- A career path that demonstrates increasing levels of responsibility and a knack for driving and/or being associated with benchmark industry products/services
- Accomplished range of skills from high level strategic thinking to creative and detailed execution
- Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion
- The demonstrated ability to work in

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