Brand Manager

1 week ago

Warriewood, Australia PharmaCare Group Full time

**Introduction**:
About us

At PharmaCare, we inspire people to be the best, healthiest and happiest they can be. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We are home to some of Australia’s most well-known and trusted brands including Nature’s Way, Bioglan, Sambucol, Norsca, Brut, Skin Doctors, Naturopathica, KP24, Aquasun, Promensil, BioMedica, Medlab and many more.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.

We are family owned with a global reach, our products are found in pharmacies, supermarkets, department and variety stores all over the world.

Extras we know you’ll love
- On site 3 level gym with dedicated personal trainers and daily classes
- Full time barista with free coffee and free smoothies
- Generous monthly product allowance to support your health and wellbeing
- Paid parental leave, subsidised health and salary continuance insurance
- Flexible start and finish times
- Secure onsite parking
- Employee assistance/wellbeing initiatives
- Ongoing training and development programs
- Leave loading

**Description**:
About the role

An exciting opportunity has become available in our Nature's Way team. The Brand Manager Nature’s Way Kids Smart is responsible overall for creating and implementing a successful strategic direction and developing and launching new products. You will own and drive advertising campaigns, media plans, and activations to drive brand growth. You will liaise closely with sales, supply team, and management internally and manufacturers and media agency externally.

**Some of the key responsibilities will include**:
Drive the strategic direction of the brand
Marketing and communication campaign management
Manage A&P Spend
Product development and launch
Market and competitor analysis and brand performance monitoring
**Cross functional team leadership**: sales, R&D, supply chain, and regulatory and scientific teams
Ensure profit targets are achieved and additional plans to drive profit are executed
Supplier and partners relations management
Ensure compliance of both all company policies and procedures and brand activities and products

**Skills and Experiences**:
About you

Minimum 5 years marketing experience within the FMCG Food Industry/Pharmacy OTC and Complementary Medicines.
Minimum 1-2 years as a Brand Manager or similar.
Excellent organisation and project management skills, must be able to meet deadlines and work in a fast-paced environment
High level of accuracy and attention to detail
Solid communication and rapport building skills
Must be able to demonstrate strong experience of the NPD process - particularly project management
Experience in managing budgets and forecasting
Proven experience in development and execution of marketing and advertising strategies
A strong understanding of market segments, and market data
A self-starter - must be able to work autonomously and have the drive to grow the brand - always looking for and identifying opportunities
Must be passionate about your portfolio
Proved experienced managing advertising campaigns
A ‘can do attitude’ with the ability to ‘think outside the box’ - to differentiate your brand from competitors

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