Performance Marketing Manager

1 month ago

Sydney, Australia SafetyCulture Full time

**Performance Marketing Manager - SafetyCulture Marketplace**:

- Sydney- SafetyCulture Marketplace - Operations /- Full-time Permanent /- Hybrid- SafetyCulture is a customer and product led SaaS company with the purpose of helping frontline teams get better every day.

We are building a mobile-first operations platform that gives workers a voice, and leaders visibility, to make better decisions in the workplace every day. Our mission is to unite teams to become a force for improvement in any organisation.

Headquartered in Sydney, SafetyCulture has six offices around the world and over 70,000 customers.

As part of our mission to make the workplace safer we have recognised our customers often need products or services to help them resolve issues and reduce risks in the workplace. This can be as simple as needing to order more masks to protect employees or as complex as a multi-disciplinary audit of a work environment. These actions are identified in our SafetyCulture app and the mission of the Marketplace team is to make it faster, cheaper and easier for our customers to complete these actions and have a safe work environment.

Own your metics and work closely with cross functional teams to bring your inspiring ideas to life. This is a greenfields opportunity and you have the opportunity to meaningfully contribute to the growth of one of Australia’s most successful technology companies. We’re investing our resources into creating and shaping a better workplace for all. We are growing fast and looking for talented, self-motivated people that value collaboration, growth and learning to join our team.

As part of our growth strategy, we are seeking a talented SEM/Performance Marketing Manager to join our team and lead our search advertising, shopping campaigns, P-Max, and programmatic advertising initiatives. This role reports into the head of digital acquisition and it is pivotal in driving return on ad spend (ROAS) and acquiring high-quality customers through strategic performance marketing activities.

**About you**:

- You have experience developing and implementing comprehensive SEM strategies or high-volume products in a high growth D2C and B2B environment to drive customer acquisition, increase brand visibility, and maximize return on ad spend across search ads, shopping campaigns, P-Max, and programmatic advertising channels.
- Conduct keyword research and analysis to identify high-potential keywords and target audience segments for SEM campaigns.
- Create and optimize ad copy, landing pages, and creative assets to improve ad relevance, quality score, and conversion rates.
- Manage and optimize search and programmatic campaigns across multiple platforms, including Google Ads, Bing Ads, Google Shopping, and programmatic advertising platforms.
- Monitor campaign performance, analyze key metrics, and identify opportunities for optimization to achieve KPIs, such as ROAS, cost per acquisition (CPA), and conversion rate.
- Utilize A/B testing and experimentation methodologies to refine ad creatives, targeting strategies, and bidding strategies for continuous improvement.
- Able to demonstrate SafetyCulture values (Think Customer, Open Honest Always, Better as a Team, Be Bold Bring Action).

**How you will spend your time**:

- Lead the development and execution of paid search strategy, track and manage search campaign performance against acquisition and sales KPIs.
- Review campaign performance daily, adjusting bids, budgets, and targeting as necessary to optimize for acquisition and sales targets.
- Conduct daily keyword research and analysis to identify high-value keywords and search queries relevant to acquisition and sales objectives.
- Optimize keyword targeting, match types, and negative keywords to improve campaign performance and maximize ROI.
- Continuously test and optimize ad copy, headlines, and creative assets to improve ad relevance, click-through rates (CTR), and conversion rates.
- Utilize A/B testing and experimentation methodologies to refine messaging and creative elements for optimal performance.
- Manage bids and budget allocation to ensure efficient spending and maximize return on ad spend (ROAS) while meeting acquisition and sales targets.
- Collaborate with the design and development teams to optimize landing pages for SEM. campaigns, focusing on improving user experience, relevance, and conversion rates.
- Implement A/B tests on landing pages to identify the most effective layouts, messaging, and call-to-action (CTA) elements.
- Provide regular reporting and insights on SEM performance to stakeholders and senior management, highlighting successes, challenges, and opportunities for improvement.
- Conduct ongoing competitive analysis to identify industry trends, competitor strategies, and emerging opportunities in the SEM landscape.
- Stay abreast of the latest trends, updates, and best practices in SEM, search engine algorithms, and digital advertising technologies.

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