Performance Marketing Manager

3 weeks ago

Sydney, Australia Sustaindigital Full time

**The role**

This is a great opportunity for someone who is energised by working in a tight knit, scaling startup team. Over the last 12 months, They've built and established key foundational elements within Growth & Marketing and are looking for someone who will continue taking it to the next level and beyond.

In this role, you will have end to end responsibility and be accountable for performance and ROI in various channels while implementing performance strategies to increase traffic and conversions. It's not all about the ROI numbers as they are customer obsessed and will be looking at ways to create and enhance remarkable customer experiences as well.

The Performance Marketing Manager will be part of their rapidly growing Growth and Marketing team, reporting to the interim Marketing leader for the immediate future and the new Head of Marketing when they start. They are looking for someone who cares about optimisation, personalisation and data.

As the Performance Marketing Manager, you will work closely with the marketing team to help execute the marketing strategy.
- Be responsible for the end to end delivery of performance marketing activity across paid socials and experiences for their two main solutions
- Create highly segmented audiences on paid social for contextual and relevant campaign execution
- Develop test and learn initiatives across Paid Social to improve engagement and ROI
- Supporting performance marketing activity across additional channels such as paid search and working closely with any partner agencies and their paid media consultant to implement, optimise and report on performance
- Be data-driven, developing a rigorous reporting, monitoring and testing strategy for campaign and ROI optimisation for paid media
- Report on key program and journey metrics, and be responsible for performance against key business outcomes and quarterly targets
- Operational implementation and maintenance of all technologies owned by the Growth and Marketing Team (cornerstone platform being HubSpot)
- Manage internal stakeholder relationships to ensure successful and consistent campaign delivery
- Train relevant internal stakeholders on their MarTech stack
- Assist with ad-hoc on-demand support including website management, marketing operations, online reputation management and social media management
- Work with external stakeholders to enable new MarTech tools and platforms as required to optimise marketing execution and ROI
- Ensure budget is spent across performance channels efficiently.

**About you**
- You are a passionate, committed individual with a strong work ethic who is as enthusiastic about our vision and mission as we are
- You thrive in the startup world of being able to navigate change and unknowns in a fast-paced environment
- Highly experienced in digital marketing and managing performance marketing strategies on platforms including; Google AdWords, Google Analytics and Bing Ads
- In-depth understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Skilled in segmentation and automation
- Extensive experience using HubSpot to execute marketing strategies
- Previous experience planning and delivering paid media and search campaigns
- Previous experience with attributions modelling and reporting
- Basic understanding of website CMSes, HTML and CSS - a plus
- Tertiary qualification in marketing preferred
- Excellent planning, organisation, time management skills with a high level of attention to detail and a passion for continuous improvement

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