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Digital Marketing

4 months ago

Sydney, Australia Commonwealth Bank of Australia Full time

Key member of an end-to-end marketing team that drives the CommSec brand and acquisition activities
- Define and lead the overarching digital marketing strategy, delivery and reporting
- Broad exposure to both CommSec and CommBank teams and stakeholders

**This is a fixed term opportunity until February 2025.**

**Do work that matters**

The Digital Marketing & Performance Manager role delivers on CommSec' s business priorities & strategy and contributes to shared investing priorities across Retail Banking and CommSec.

In this capacity, you will be responsible for the ownership of the end-to-end digital marketing strategy & activity for CommSec. This includes optimisations in paid and owned channels, SEM & Programmatic strategy as well as reporting and acquisition performance tracking.

**See yourself in our team**

The CommSec, Wealth and Private Marketing Chapter defines marketing strategies and plans to execute on the business strategy of the CommSec, Wealth and Private Banking businesses.

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CBA. Our team directly supports the Retail Bank and CommSec leadership teams to deliver towards both the Retail Bank & CommSec priorities through either persistent membership of business teams or through a 'flow to work' model.

**On any given day, you will**:

- Have ownership of end-to-end paid search and programmatic strategy, working with performance marketing agency
- Effectively manage investment and performance targets through on-going tracking, forecasting & reporting
- Conduct in-depth analysis and research to generate insights and identify new opportunities for growth
- Ensure the digital set up is optimal and foundations of your campaigns/programs are in place from tracking publisher data through to data warehouse, planning, forecasting, reporting, budget flighting and campaign tracking
- Establish and deliver a robust annual test and learn roadmap, ensuring CommSec is keeping up with emerging digital marketing trends, best in class execution and rolling best performing learnings into the always on acquisition plan
- Coordinate and socialise key results through weekly tracking, monthly pack updates, quarterly reviews and ongoing updates to key stakeholders. You'll form strong insights, connecting the dots from the data and trends you see to how it matters for the organisation
- Support Brand Campaign manager and Senior Manager, Brand & Acquisition on end-to-end campaign bursts to support the full marketing funnel. From briefing, creative concepts, copywriting and managing internal stakeholder approvals to be in market, on time, on budget and to quality.
- Provide digital marketing expertise to strategic projects - new launches, initiatives or key projects to deliver an optimal acquisition experience.
- Manage and optimise the program's acquisition budget. Tracking spends across media agency, search and programmatic teams. As well as reconciling against finance GLs, and the teams budget tracker.
- Lead and collaborate with a diverse stakeholder and agency network on all elements of Acquisition, from planning, through the E2E process right through to results analysis and recommendations.

**We'd love to hear from people who have/are**:

- Extensive digital marketing experience through channels including SEM, Programmatic, Digital Display Advertising, Affiliate, Social Media advertising and the digital experience with a focus on customer acquisition
- A self-starter with the ability to identify and define new opportunities from key customer insights, or industry changes and form recommendations for change.
- Strong analytical skills, reporting, web analytics, forecasting and proven ability in optimising campaigns.
- Ability to manage multiple tasks and juggling a breadth of jobs across various stakeholder groups.
- Success in planning and running campaigns end to end through a typical campaign management process.
- Experience managing multiple agencies to deliver integrated campaigns.
- Strong stakeholder engagement, management and influencing positive outcomes.
- Confident communication and presentation skills to pitch at various levels of the business.

If you have the right skills and experience we're looking for, we'd love to hear from you

**Working at CommBank**

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

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