Paid Social

20 hours ago

Melbourne, Australia Linktree Full time

**The Role**

We are looking for a **Paid Social & Creative Performance Specialist** to take the lead on executing, optimising and scaling our paid social campaigns across platforms like Facebook, Instagram, and TikTok. With a unique blend of creativity and data-driven performance, you will craft high-impact, compelling ad concepts while continuously testing and refining strategies to boost engagement, conversion rates, and brand visibility. You will collaborate closely with cross-functional teams to ensure our paid social efforts drive measurable growth and meet business objectives. This role is perfect for a creative thinker with a growth mindset, eager to push boundaries and make a significant impact on Linktree’s global growth trajectory.

**What You’ll Own**
- Own the execution of Linktree’s global paid social and creative strategies across Meta, TikTok, and other emerging platforms, managing the full funnel from awareness to acquisition.
- Lead the development and evolution of Linktree’s creative testing and optimisation strategy, driving increased conversions across diverse audiences, formats, and channels.
- Craft bespoke and compelling ad copy that resonates with varying audience segments by identifying customer pain points and leveraging data-driven insights.
- Collaborate closely with Linktree’s in-house design, social, data, and creator partnerships teams, along with external partners, to drive performance and support GTM campaigns.
- Manage campaign budgets, optimising for key performance metrics such as CAC, LTV, thumbstop rate, and hold rate, to maximise return on ad spend (ROAS).
- Build performance reports and visualisations to track campaign success, focusing on creative analytics, and ensure that all campaigns meet or exceed KPI targets.
- Stay ahead of creative trends, best practices, and emerging ad formats, bringing fresh, innovative ideas to Linktree’s paid social campaigns.

**Who We’re Looking For**
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of hands-on experience in performance marketing, specifically within Paid Social (Meta & TikTok).
- Deep understanding of digital marketing channels and best practices across social platforms.
- Excellent verbal and written communication skills, with the ability to present complex information in a clear and concise manner.
- Strong grasp of marketing analytics, including various attribution models and their impact on performance metrics.
- Strategic thinker with a collaborative mindset, adaptable to change, and able to thrive in a fast-paced, agile environment.
- Passionate social media user who stays up-to-date on the latest trends and platform developments.**Where and How We Work**

We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a discretionary hybrid approach.

We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.

**How We’ll Help You Thrive**

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:

- An annual wellbeing allowance ($7,000 AUD / $4,900 USD) to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours
- Super contributions to support your financial health.
- Generous time off for vacation, holidays, parental leave, volunteer time and other categories.
- Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.

We believe in promoting a culture that celebrates unique backgrounds, talents, and experiences. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more

**Our Story**

We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ dig

  • Paid Social Specialist

    2 months ago

    Melbourne, Australia Noisy Beast Full time

    **Location: Melbourne, VIC** **Role: Full-time Paid Social Specialist** **About the role**: We are seeking a dynamic, highly skilled, and experienced Paid Social Specialist to join our fast-growing team. As a Paid Social Specialist, you will have the opportunity to work with some of Australia's most iconic brands across various industries, including...

  • Paid Social Manager

    3 months ago

    Melbourne, Australia LION Digital Full time

    JOB DESCRIPTIONThe Paid Social Manager is an important addition to the Paid Media team, focusing on the tactical development and execution of Search advertising for LION clients. Experience working with social platforms with good foundational skills and knowledge of how to drive results for brands. Social media advertising across Meta Business Manager is...

  • Paid Social Creative Designer

    6 months ago

    Melbourne, Australia Create Careers Full time

    **| In-house position | Opportunity to work for a leading eCommerce/retailer throughout Australia | Great supportive work culture | Permanent |** An exciting opportunity to join a reputable organisation throughout Australia as their Paid Social Creative Designer has now opened up. This is a fantastic opportunity to drive significant impact based on the...

  • Senior Paid Social Media Manager

    4 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    Paid Social Media Manager Job at LION DigitalWe are looking for a skilled Paid Social Media Manager to join our team at LION Digital. This role involves developing and executing Search advertising strategies for our clients, driving results and enhancing campaign performance.The ideal candidate will have a strong background in social media advertising, with...

  • Activations Executive

    6 months ago

    Melbourne, Australia Mediabrands Full time

    Why join KINESSO?Largest global digital marketing agency with 6200+ experts across 60 offices globally.Take the time you deserve with unlimited time off (Leave+), birthday, anniversary, monthly wellness days and progressive parental leave policies.A hybrid working model and incredible office culture. with opportunities for global transfers, internal...

  • Specialist - Paid Social Marketing

    2 months ago

    Melbourne, Australia Origin Energy Full time

    Salary + annual performance bonus/review - Hybrid working available - Melbourne based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for...

  • Activation Manager

    6 months ago

    Melbourne, Australia Resolution Digital Full time

    Why should you join Australia's leading marketing agency? At our core, we're innovators, trailblazers, and results-drivers. We manage over $750 million in media across some of Australia's most iconic brands and have a client roster spanning over 5,000 brands across 70 countries. But that's not all—our people are the real stars of the show. And that's why -...

  • Activation Manager

    6 months ago

    Melbourne, Australia OMG Australia Full time

    Why should you join Australia's leading marketing agency? At our core, we're innovators, trailblazers, and results-drivers. We manage over $750 million in media across some of Australia's most iconic brands and have a client roster spanning over 5,000 brands across 70 countries. But that's not all—our people are the real stars of the show. And that's...

  • Paid Social Media Specialist

    4 months ago

    Melbourne, Australia 3 Phase Marketing Full time

    **Melbourne**: The reality is, we spend most of our lives at work, so it helps if it’s a rewarding, inspiring place to be. At 3PM, we’ve gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about. Agency-land has gained itself a crappy reputation over the years. But...

  • Activation Manager

    6 months ago

    Melbourne, Australia Resolution Digital Full time

    ** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...

  • Digital Marketing Specialist

    1 month ago

    Melbourne, Victoria, Australia Origin Energy Full time

    About the Role:As a Specialist – Paid Social Marketing at Origin Energy, you will play a key role in our social media marketing program. Your responsibilities will include the management, optimisation and continuous improvement of the social media marketing program, and delivering on key marketing objectives and sales targets. Key Responsibilities:Develop...

  • Nexus Paid Social Executive

    7 months ago

    Melbourne, Australia GroupM Nexus Full time

    **ROLE OUTLINE** The Performance Executive (Paid Social) is a crucial role within the team, providing the foundations for success for our clients. You are responsible for all aspects of campaign implementation, optimisation, monitoring, and reporting, working very closely with your manager to produce best-in-class solutions, offer unparalleled service and...

  • Digital Marketing Strategist for High-Performing Paid Social Media Campaigns

    3 weeks ago

    Melbourne, Victoria, Australia Woods & Co Recruitment Full time

    Unlock Your Potential as a Senior Social Media Ads ManagerAt Woods & Co Recruitment, we're seeking a driven and innovative Senior Social Media Ads Manager to join our team. As a key member of our agency, you'll play a pivotal role in shaping and executing high-performing paid social media campaigns across platforms such as Facebook, Instagram, TikTok, and...

  • Paid Media Executive

    3 months ago

    Melbourne, Australia NP Digital Full time

    **TITLE** Paid Media Executive **DEPARTMENT** Paid Media **DIVISION** NP Digital Australia **LOCATION** Hybrid - Melbourne, Australia **ABOUT OUR COMPANY** NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international...

  • Paid Ads Specialist

    4 months ago

    Melbourne, Australia Brindle Full time

    **BRINDLE MARKETING POSITION DESCRIPTION** **POSITION TITLE**:Paid Ads Specialist **REPORTS TO**: Head of Performance Brindle Marketing is a boutique marketing agency passionate about marketing that delivers results. We’re rapidly expanding and looking for another performance marketing superstar to join our team. **We're brand storytellers, content...

  • Paid Media Director

    4 months ago

    Melbourne, Australia LION Digital Full time

    ABOUT THE ROLELION Digital is on the hunt for a dynamic Paid Media Director to seize this unparalleled opportunity. As an award-winning, global, and multicultural agency, we collaborate with a diverse array of market-leading, international clients such as RM Williams, Ledlenser, Havaianas, and Helly Hansen. Our expertise spans digital strategy, search,...

  • Paid Media Lead

    6 months ago

    Melbourne, Australia McMillan Shakespeare Group Full time

    Paid Media Lead At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services - from...

  • Paid Media Lead

    6 months ago

    Melbourne, Australia McMillan Shakespeare Full time

    At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services - from salary packaging...

  • Paid Search Manager

    2 months ago

    Melbourne, Australia OMG Digital Full time

    **Why should you join Australia's leading marketing agency?** At our core, we're innovators, trailblazers, and results-drivers. We manage over $750 million in media across some of Australia's most iconic brands and have a client roster spanning over 5,000 brands across 70 countries. But that's not all—our people are the real stars of the show. **And...

  • Head of Paid Advertising

    6 months ago

    Melbourne, Australia Just Digital People Full time

    **Your new company** A forward thinking, innovative and creative social media agency based in Melbourne! They are true believers in social media and how the right creative content can have big impacts on businesses. A tight-knit and growing team, they are culture and values driven. They’re all about doing the right thing, positive and optimistic mindsets,...