Marketing Executive

2 weeks ago

Darlinghurst, Australia WooliesX Full time

Flexible/hybrid working arrangements
- Surry Hills location Potential to be extended or made permanent

**What You'll Do**

As a Marketing Executive in the eCom Customer tribe, you will be responsible for executing highly relevant customer campaigns, focused on driving long term engagement, commercial outcomes and value for our customers.

You will execute campaigns across performance media channels and are responsible for delivering best practice customer led campaign creative by partnering with internal and external media and creative agencies as well as the internal digital experience team.

You’re passionate about connecting customer insights with campaign performance to develop and execute strong marketing strategies aligned to business goals.

You will be responsible for implementing optimisation across digital media activity, engagement and conversion to maximise return on marketing expenditure. You will have strong knowledge of best in class media and execution tactics and are responsible for delivering the end to end integrated plan across each channel, to achieve campaign and business objectives.
- 12month secondment roleAddtional responsibilities:

- Deliver data driven, digital marketing activities to grow the eCom customer engagement.
- Delivering targeted customer campaigns and offers, across multiple segments to deliver commercial outcomes and business objectives.
- Execute and optimise targeted campaigns across a variety of paid, owned and earned media channels.
- Develop and execute best practice campaigns creative aligned to brand and business objectives
- Brief and develop onsite customer campaign journeys, optimising for engagement and conversion.
- Amplify proposition and trade offers, aligned to strategic segments where relevant and ensure that are financially viable, fit for purpose and drive adoption.
- Utilise insights and leverage internal and external partners capability to drive world class data driven 1:1 targeted marketing activity
- Responsible for quality execution (QA outcomes) of campaigns across all channels.
- Work to continually optimise and improve campaign response, ROI, channel performance and customer relevance.
- Implement test and learn roadmaps to deliver best practice campaigns and tactics to drive conversion.
- Development of post-campaign reporting based on channel results & actionable insights to inform future campaign approaches.
- Manage internal/external partners to ensure campaigns are delivered on time, to budget and comply with internal and external regulatory requirements. ACMA/ADMA, Privacy Act, and WOW privacy policy. Ensure adherence to all Woolworths Group Limited legal and statutory obligations in regards to marketing

**What You'll Bring**
- 3+ years experience in Customer Marketing or behavioral led data marketing roles.
- Proven experience in Performance & Digital Marketing, CRM, or Data Driven Marketing roles.
- Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).
- Demonstrable experience in executing highly successful multi-channel digital marketing campaigns.
- Experience in customer lifecycle management, with proven ability to deliver business results.
- Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
- Experience in end to end campaign and media management across multiple channels
- Understanding of digital media principles, and how to integrate and optimise across multiple channels including paid and owned ie. Social, Customer journeys onsite
- Understanding of customer databases and/or complex data sets, including segmentation, clustering, and predictive modeling.
- Ability to understand consumer experiences and represent the eCom customer within the wider business journey and identify opportunities for improvement.
- Ability to identify and prioritise high, medium, low-value opportunities and influencing stakeholders to align objectives
- Strong attention to detail, organising skills, scheduling and work-flow planning.
- Experience in working in complex agile, multi-stakeholder environments.
- Highly developed written and verbal communication with excellent interpersonal skills.
- Works well under pressure to deliver results whilst maintaining values.
- Desirable _
- Experience working in an Agile Work environment
- Experience with leading digital marketing platforms such as Salesforce Marketing Cloud, Adobe, Marketo etc.
- Strong data driven background, with experience in using web analytics tools (Adobe, Google) to analyse campaign performance.
- Experience in campaign automation and exposure to key principles and solutions. Experience with Mobile first design and customer centric UX

**What You'll Experience**
- An attractive remuneration package - including base salary, super and annual bonus.
- Added benefits - Including staff discounts, flexibility to work from different sites, discounted healthcare, social club and much more (Site dependant

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