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Marketing Cloud Journey Designer

2 months ago

Melbourne City Centre, Australia Transurban Full time

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.

About the role

We’re seeking a Marketing Cloud Journey Designer to support Transurban’s digital-first, customer-obsessed strategy by enhancing our use of Salesforce Marketing Cloud through progressive integration activities with key platforms and data sources. Our aim is to reimagine Transurban’s core customer communications and marketing activities as personalised, multi-channel journeys.

You’ll join an innovative team who are collaborative and thrive in a fast-paced, Agile environment.

As our Marketing Cloud Journey Designer, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work.

Day-to-day, you will:
Deliver an integrated multi-step journey for onboarding new Linkt account customers-
- Actively participate in the cross-functional Integration Project SquadWork with other business areas to understand business problems, customer pain points, and goals, and turn this information into actionable use cases-
- Create a backlog of journeys to be built and participate in prioritisation discussions and planning sessions-
- Assist in the roll out of SFMC Einstein (AI) capability across post-integration customer journeys-
- Contribute to the establishment of a robust, automated reporting system that will monitor conversion across customer journeys-
- Design and document template requirements and SFMC journey design, gaining approval from relevant stakeholders-
- Liaise with internal parties for key inputs, including approved content, data mapping support, link tracking, and CRM assistance-
- Build eDM, MobilePush and SMS templates to brief in SFMC ensuring approvals are obtained-
- Conduct appropriate checks and testing before deployment-
- Add/update campaign/journey documentation to the team’s knowledge management system and notify key stakeholders-
- Manage external stakeholders to ensure all requested tasks are completed as required and progress has been communicatedThis role will suit someone with a curious mind and transferrable skills and experiences, including:
Business experience working in Salesforce Marketing Cloud (or similar platform)-
- Experience in requirements gathering, analysis, design, and build of complex, multi-channel journeys in Salesforce Marketing Cloud (or similar platform)-
- Demonstrated stakeholder collaboration, consulting, and influencing skills-
- Experience in documenting and presenting journey designs, and preparation of journey reporting packsRobust analytical and problem-solving skills-
- Attention to detail and the ability for big-picture thinking-
- Advanced written and verbal communication skills-
- Outcomes focused and flexible ‘can do’ attitude-
- Excellent organisational skills and project delivery experienceHighly regarded:
- Degree in Business discipline-
- Salesforce Certification - Marketing Cloud Consultant and/or Marketing Cloud Administrator-
- Experience using Salesforce Marketing Cloud Einstein-
- Experience working in an agile environment-
- Skills in SQL, AMPscript, HTML/CSS, and SJSSWith a career at Transurban, you’ll enjoy a range of benefits, including:
A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year-
- 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well-
- Learning and development opportunities to support your career interests-
- Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more-
- Share offers and insurance benefits-
- Social activities, community give-back programs and paid volunteer daysWe offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience - whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.- .

Job Type:
Fixed Term (Fixed Term)

Closing Date:
05-Dec-2024 0:00

Please note: The closing date reflects the time zone of the Primary Location for this job posting.

Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VIC