Digital Marketing Analyst
1 week ago
Be part of a motivated and high performing insights & analytics team
- Level 7, full-time appointment on an ongoing basis
- Base salary range: $95,737 - $106,223 p.a. (pro-rata) plus 17% superannuation
The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.
**About the team**
The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student enrolments. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.
Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.
The Marketing Insight and Analytics team within BMR analyses data and creates actionable insights to inform data-driven strategies, plans, tactical student acquisition opportunities and decision-making. Functions delivered by the Marketing Insight and Analytics team include:
- Data strategy, including databases to store, profile and target leads.
- Customer Relationship Management (CRM) analysis and segment opportunity identification.
- Consumer insights to understand segments, their drivers and behaviour.
- Marketing insight to review marketing/recruitment activity effectiveness (campaign, channel).
- Market research to track market and supply chain perceptions and intentions.
- Environment and competitor monitoring.
- Commercial analysis to support proposition development and business cases.
**About the opportunity**
**About you**
You have a love for data and analytics and have a passion in surfacing insights and giving recommendations to help make business decisions. You are tech savvy, innovative, adaptable and keen to explore new technologies and maximising them for business outcomes.
To be considered for this opportunity, you will demonstrate:
- Relevant tertiary qualifications or demonstrated equivalent competency.
- Substantial experience in a digital marketing, analytics, marketing insight or business intelligence role.
- Sound analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
- Demonstrated knowledge of statistics and experience using Excel pivot tables and/or other statistical packages for merging and analysing datasets.
- Demonstrated ability to contribute to long term planning and strategic direction.
- High level of experience working with digital analytics platforms like Google Analytics and digital marketing technologies like Google Search Ads, Meta Facebook/Instagram including strong experience in digital tagging platforms such as Google Tag Manager and customer data platform (CDP).
- Experience creating reports and dashboards with data visualisation tools (e.g. Google Looker Studio, Microsoft Power BI) and experience in analytics and statistical techniques related to multivariate and A/B testing, digital attribution, and marketing effectiveness.
- Highly developed written and verbal communication skills and high-level consultation skills combined with highly developed planning and organisational skills.
- Ability to work independently, show initiative and work productively as part of a team
Full details of the position's responsibilities and the selection criteria are outlined in the position description: Digital Marketing Analyst 516609.pdf
The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.
**Closing date: 11:55 PM AWST on Wednesday, 14 February 2024.**
This position is only open to applicants with relevant rights to work in Australia
**Our commitment to inclusion and diversity**
UWA is committed to a diverse workforce and an equitable and inclusive workplace. We celebrate difference and believe diversity is fundamental to achieving our goals as a globally recognised Top 100 educational and research institution. We are committed to creating a safe work environment for Aboriginal and Torres Strait Islander people, women, people from culturally and linguistically diverse backgrounds, the LGBTIQA+ community and people living with disability.
- We have a globally competitive, gender neutral parental leav
-
Marketing Data Analyst
3 weeks ago
Crawley, Australia University Of Western Australia Full timeBe part of a dynamic, motivated and high performing insight & analytics team - Level 7, full-time appointment on an ongoing basis - Base salary range: $95,737 - $106,223 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of...
-
Digital Coordinator
2 months ago
Crawley, Australia University Of Western Australia Full timeElevate your career with this unique opportunity to shape the digital landscape of one of the world's top 100 universities. - Level 6, full-time appointment on an ongoing basis - Base salary range: $87,460 - $92,430 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a...
-
Digital Media and Communications Officer
2 months ago
Crawley, Australia University Of Western Australia Full timeLevel 4, 0.4 FTE part-time appointment on an ongoing basis. - Base salary range: $70,905 - $75,319 p.a. (pro-rata) plus 17% superannuation. The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track...
-
Marketing Automation Specialist
2 months ago
Crawley, Australia University Of Western Australia Full timeContribute to the growth and performance of an iconic WA brand as part of the marketing team, driving UWA’s lead capture and conversion initiatives. - Level 6, full-time appointment on a fixed term basis until June 2025 - Base salary range: $87,460 - $92,430 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among...
-
Marketing Automation Specialist
3 weeks ago
Crawley, Australia University Of Western Australia Full timeContribute to the growth and performance of an iconic WA brand as part of the marketing team, driving UWA’s lead capture and conversion initiatives. - Level 6, full-time appointment on a fixed term basis until June 2025 - Base salary range: $87,460 - $92,430 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among...
-
Marketing Officer
2 months ago
Crawley, Australia University Of Western Australia Full timeJoin a high performing team of marketing professionals to enhance the reputation of UWA and drive student enrolment - Level 6, full-time appointment on a fixed term basis until December 2024 - Base salary range: $87,460 - $92,430 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the...
-
Marketing Officer
3 days ago
Crawley, Australia University Of Western Australia Full timeJoin a high performing team of marketing professionals to enhance the reputation of UWA and drive student enrolment - Level 6, full-time appointment on a fixed term basis until December 2024 - Base salary range: $87,460 - $92,430 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the...
-
Senior Marketing Officer
7 days ago
Crawley, Western Australia University Of Western Australia Full timeLead and shape a leading Western Australian brand Full-time appointment on a fixed term basis until December 2025 Base salary: $95,737 (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities....
-
Marketing Officer
2 weeks ago
Crawley, Australia University Of Western Australia Full timeJoin a high performing team of marketing professionals to enhance the reputation of UWA and drive student enrolment - Level 6, full-time appointment on a fixed term basis for 12 months - Base salary range: $87,460 - $92,430 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world...
-
Communication Officer
2 weeks ago
Crawley, Australia University Of Western Australia Full timeBe part of a fabulous multi-disciplinary team and help tell the story of the Raine Study. - Level 7, part-time appointment on a 2-year fixed term basis - 3 days per week (0.6 FTE). - Base salary range: $95,737 - $106,223 p.a. (pro-rata) plus 17% superannuation. The University of Western Australia (UWA) is ranked among the top 100 universities in the world...
-
Team Officer
3 weeks ago
Crawley, Australia University Of Western Australia Full timeLevel 5, full-time appointment on an ongoing basis - Base salary range: $76,422 - $84,705 (pro-rata) p.a. plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record,...
-
Future Students Officer
4 weeks ago
Crawley, Australia University Of Western Australia Full timeBrand, Marketing and Recruitment - Interested in guiding someone to start their study journey at UWA. Join an award-winning service excellence team in making a difference for our future students. - Multiple Level 5, full-time appointments on a fixed term basis to December 2023 - Base salary range: $73,982.00 p.a. plus 17% superannuation - Focused on...
-
School Relationship Manager
3 weeks ago
Crawley, Australia University Of Western Australia Full timeLevel 6, part-time (0.8 FTE) appointment on a fixed-term basis till November 2024 - Base salary range: $87,460 - $92,430 (pro-rata) p.a. plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a...
-
Admissions Officer
2 months ago
Crawley, Australia University Of Western Australia Full timeLevel 5, full-time appointment on an ongoing basis - Base salary range: $76,422 - $84,705 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record,...
-
Admissions Officer
3 weeks ago
Crawley, Australia University Of Western Australia Full timeLevel 5, full-time appointment on an ongoing basis - Base salary range: $76,422 - $84,705 p.a. (pro-rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record,...
-
Admissions Officer
2 months ago
Crawley, Australia University Of Western Australia Full timeFull-time, ongoing appointment - Base salary range: Level 5 $73,982 - $81,999 p.a. (pro rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus...
-
Admissions Officer
1 week ago
Crawley, Australia University Of Western Australia Full timeLevel 5, 0.5 FTE part-time appointment on an ongoing basis. Level 5, 3 x 1.0 FTE full-time contracts on a 2-year fixed term basis. **Base salary range**: $76,422 - $84,705 p.a. (pro-rata) plus 17% superannuation. The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group...
-
Future Students Officer
5 hours ago
Crawley, Australia University Of Western Australia Full timeInterested in guiding someone to start their study journey at UWA? Join an award-winning service excellence team in making a difference for our future students. Be focused on international student recruitment at Western Australia’s No.1 University. 1 Full time position on an on-going basis and 1 Fixed-Term basis until September 2025 Base salary range:...
-
Communications Adviser
2 months ago
Crawley, Australia University Of Western Australia Full timeFull-time, fixed-term appointment for 12 months - Base salary range: Level 6 $84,665 p.a. (pro rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant...
-
Communications Adviser
3 weeks ago
Crawley, Australia University Of Western Australia Full timeFull-time, fixed-term appointment for 12 months - Base salary range: Level 6 $84,665 p.a. (pro rata) plus 17% superannuation The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant...