Marketing Automation Specialist

Contribute to the growth and performance of an iconic WA brand as part of the marketing team, driving UWA’s lead capture and conversion initiatives.
- Level 6, full-time appointment on a fixed term basis until June 2025
- Base salary range: $87,460 - $92,430 p.a. (pro-rata) plus 17% superannuation

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

**About the team**

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.

Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.

The Brand and Marketing team within BMR Division provides strategic brand direction and ongoing brand and marketing management for the University. The Brand and Marketing team works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with and across all areas of the University to implement marketing plans.

**About the opportunity**

The Marketing Automation Specialist is responsible for running the University’s marketing automation platform and fully leveraging its capabilities, along with implementing the day-to-day duties of executing automated marketing campaigns. The role works closely with Marketing Officers to design and build automated direct marketing flows and campaigns.

**About you**

You’re detail oriented, analytically minded, process driven and meticulous, with exceptional technical skills. But you’re also a strategic lifecycle marketing mastermind, with the ability to anticipate and respond to consumer drivers to grow our lead database and convert interest into consideration and preference. Ideally with marketing automation campaign experience, you’ll also be a fast learner, motivated, excited by consumer journeys and demonstrate excellent written communication. As part of the brand and marketing team at UWA, you’ll enjoy a positive, supportive, friendly team culture and be empowered to make a real impact in the University’s enrolment growth, enhancing the way we communicate with our prospective students.

To be considered for this opportunity, you will demonstrate:

- Knowledge and experience of database management concepts and best practices
- Relevant experience working with Oracle, Salesforce, Marketo or similar marketing automation platforms
- Digital marketing skills, including capability to build website landing pages for campaigns, social media, SEO and SEM optimisation skills
- Relevant experience in high-level marketing and communication activities, including content creation
- Analytical mindset and experience in monitoring, analysing and reporting campaign performance
- Relevant tertiary qualification or demonstrated equivalent competency
- Demonstrated ability to work independently, show initiative and work as part of a team
- Demonstrated ability to exercise independent judgement while working collaboratively with a diverse range of stakeholders (internal and external)
- Demonstrated planning and project management skills, with demonstrated ability to deliver projects on time and within budget

**Note**:Ability to work outside normal office hours, occasional weekend work, and some travel may be required

Full details of the position's responsibilities and the selection criteria are outlined in the position description: Marketing Automation Specialist 516011.pdf

The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

**Closing date: 11:55 PM AWST on Tuesday, 5 December 2023**

This position is only open to applicants with relevant rights to work in Australia.

**Our commitment to inclusion and diversity**

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We celebrate difference and believe diversity is fundamental to achieving our goals as a globally recognised Top 100 educational and research institution. We are committed to creating a safe work environment for Aborigi