Marketing Data Analyst

Be part of a dynamic, motivated and high performing insight & analytics team
- Level 7, full-time appointment on an ongoing basis
- Base salary range: $95,737 - $106,223 p.a. (pro-rata) plus 17% superannuation

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

**About the team**

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.

Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.

The Marketing Insight and Analytics team within BMR analyses data and creates actionable insights to inform data-driven strategies, plans, tactical student acquisition opportunities and decision-making. Functions delivered by the Marketing Insight and Analytics team include:

- Data strategy, including databases to store, profile and target leads.
- Customer Relationship Management (CRM) analysis and segment opportunity
- identification.
- Consumer insights to understand segments, their drivers and behaviour.
- Marketing insight to review marketing/recruitment activity effectiveness (campaign,
- channel).
- Market research to track market and supply chain perceptions and intentions.
- Environment and competitor monitoring and benchmarking.
- Commercial analysis to support proposition development and business cases.

**About the opportunity**

As the appointee you will, under broad direction, provide senior analytical expertise in data management, particularly with data extract, transfer, load (ETL) and data governance to support BMR insight and analytics activities including diagnostic and predictive projects. This includes reporting, data governance, analysis and list generation to support conversion and marketing activities, warehousing, reporting/analysis of operational data, validating existing reporting structures and integrating new customer data sources.

**About you**

To be considered for this opportunity, you will demonstrate:

- Relevant tertiary qualification in a mathematics/computing/data science field or demonstrated equivalent competency
- Substantial relevant experience at an appropriate level
- Proficiency in a high level programming language such as R or Python
- Demonstrated capability to write SQL queries to extract data from relational databases
- Proficiency in software libraries for data import, web requests, data cleaning and transformation, statistical modelling and data visualisation
- Demonstrated experience merging, validating and curating datasets to support analytics and operations and in data governance, including handling of personally-identifiable information in a secure manner
- Demonstrated expertise in segmentation techniques and in identification of business opportunities
- Demonstrated ability to answer queries, write reports and present technical findings to a variety of non-technical stakeholders
- Sound analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
- Knowledge of university admissions (or similar) policies, procedures and data structures preferred but not required

**Note**:Occasional weekend work and some after hours work may be required.

Full details of the position's responsibilities and the selection criteria are outlined in the position description: Marketing Data Analyst 516700.pdf

You are encouraged to address the selection criteria in your submission in a separate document. For information to assist you with compiling statements to answer the selection criteria, please visit Addressing the selection criteria.

**Closing date: 11:55 PM AWST on Friday, 23 February 2024.**

This position is only open to applicants with relevant rights to work in Australia.

**Our commitment to inclusion and diversity**

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We celebrate difference and believe diversity is fundamental to achieving our goals as a globally recognised Top 100 educational and rese