Head of Category
3 weeks ago
Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.
**About the Role**:
The purpose of this position is to lead the Haircare, Floorcare, Environmental Care & Wearables categories across Australia & New Zealand. The role requires a combination of strong commercial Category and Brand leadership capability with an expectation to develop and deliver strategies and tactics that will significantly scale awareness and penetration of product, build consideration and drive conversion quickly into sales, with sustainable growth over the long term.
Main responsibilities include but not limited to:
- Lead long term (5Y+) category vision planning including sources of growth, portfolio evolution, investment strategy, team resourcing etc
- Lead annual growth strategy for all categories, synthesising market and internal factors to balance penetration, frequency, or average sell price (ASP) priorities to deliver growth ambitions
- Lead development of annual range strategy across categories, including product mix, pricing, consumer/product segmentation and forecasting
- Synthesise Global strategy with ANZ insights to deliver plans that are globally aligned with strong local relevance
- Steer development of annual category communications briefs using a cross-functionally integrated approach, ensuring all inputs ladder up to overarching category strategies
- Maintain close relationships with relevant business stakeholders such as Direct/Indirect sales, Supply Chain, Customer Service, Finance and Legal to deliver implementation plan and vision of the category
- Build strong working relationships with key ANZ leadership team members and Global/Regional counterparts to ensure alignment on ANZ category plans
- Ensure that local ANZ category, consumer, category and Dyson-specific insights are consistently fed up to Group stakeholders so that overall Group approach takes ANZ learnings into account
- Seek opportunities to surface ANZ best practice in Global leadership forums to build ANZ profile and build capability in other markets
- Steer Go-To-Market implementation through category team, holding team to account on delivery of key milestones, removing barriers, mitigating scope creep etc
- Lead monthly category review forum integrating commercial results/forecasts, past/future go to market plans, workshop topics, key asks/approvals etc
- Co-own delivery of category sellout results with sales team.
- Closely monitor sales results and work together with category and cross-functional teams to capitalise on future opportunities.
- Measure ROI on past brand building investment (BBI) activities and using learnings to steer future investment plans
- Monitor market dynamics including market share and competitor activity (i.e., product, advertising, pricing etc.), sharing learnings with relevant stakeholders and feeding into evolving category GTM strategy
**About You**:
To be successful in this role you will have the ability to juggle a heavy workload and focused on delivering a plan. You will have excellent communication, influencing and presentation skills and proven ability to develop talent, adapting coaching style and approach to the needs of the individual. You are results driven and resourceful in mobilising internal teams and resources towards an outcome.
Previous skills & experience:
- Marketing or related degree (business/marketing)
- Solid brand and category management experience
- Demonstrated experience across product and brand through NPD launches, range planning
- Previous experience in a matrixed organisation with a diverse local cross-functional team and Global stakeholders preferred
- Previous experience in FMCG or consumer electronics desirable
- Strong analytical skills, sound commercial acumen
- Proven ability to solve complex problems collaboratively
**Benefits**:
At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work - your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.
Outside of a competitive salary package, our team members receive additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition.
**Interview guidance**:
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