Customer Marketing

3 weeks ago

Sydney, Australia ReadyTech Group Full time

**About the role**:
The Customer Marketing & CX Lead will focus on developing and championing a deep understanding of our customers and their drivers - owning and optimising customer engagement, adoption and retention initiatives, and partnering with our product, implementation and customer success teams to drive a superior end-to-end customer experience for the Education & Work Pathways segment.

You are a confident and proactive self-starter with a passion for learning, problem solving, and making data-driven decisions. You’re always accountable for your actions, you never give up, and you strive to find the best outcomes - identifying solutions rather than dwelling on problems.

To be successful in this role you will be a team player who can forge strong partnerships and maintain close proximity to our product and technical teams, have an obsession for connecting dots and using data to identify solutions, pride yourself in the delivery of high-quality customer marketing initiatives, and thrive in a fast-paced, dynamic environment where no two days are the same.

**About us**:
Making a meaningful difference with mission-critical software that empowers communities to thrive.

ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer’s diverse problems - supporting multiple businesses across a variety of markets to be ready for anything.

We’re an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can’t be found in any other company.

It’s an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star - the communities we serve, and society at large.

**Y**ou will get to**:

- Creating and executing end-to-end campaigns, initiatives and events (online or face-to-face) that drive customer engagement, increase feature adoption and improve retention.
- Support product with the production, adaption and delivery of technical messaging for all new feature and product releases plus releases of existing features.
- Arm the customer success team with powerful collateral, proven tactics and applicable engagement enablement plans that help move customers through the user adoption flywheel to saturation and evangelism.
- Partner with our product and technology teams through the complete product development cycle to help create multi-channel communication strategies.
- Partner with our customer success team to deliver communications that support the renewal process and track engagement, at scale.
- Work closely with the wider marketing team to craft and review content and run dedicated product marketing & CX campaigns.
- Take care of the creative development and publication of a wide range of customer marketing material from crafting eDMs and building landing pages, through to developing case studies and running webinars that convey product and feature releases to our customers and channel partners.
- Evaluate data and test, track and report on key campaign results and continually identify opportunities for improvement.
- Contribute to maintaining and championing best practice CRM data management and subsequent initiatives to drive progressive profiling and customer data optimisation.

**You have**:

- Ability to communicate effectively with a variety of stakeholders across the business to distill complex topics to core messages.
- Effective understanding and use of time management and the ability to juggle multiple projects simultaneously, effectively prioritising tasks and meeting deadlines while driving results.
- Ownership and accountability that means you get the job done the right way, no matter what obstacles you face.
- Adaptable and positive attitude with exceptional attention to detail, ability to get your hands dirty, and a passion for continuous improvement.
- Excellent oral and written communication skills.
- Established and demonstratable skills in effectively communicating complex technical content in an easy-to-understand manner.
- Demonstrated experience working with automation systems and CMS tools.
- Experience in marketing, digital channels and/or product communications.
- Strong experience collaborating across technical and non-technical teams.
- Track record of creating successful go-to-market and/or customer engagement initiatives.

**Why you should become a ReadyTecher**:

- A day off for your birthday
- hip hip hooray
- Additional 4 days of leave each year
- ReadyTecher Awards each quarter with the chance to win flights and accommo

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