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Parts and Insurance Marketing Analyst

1 month ago

Richmond, Australia Ford Motor Company Full time

**What you'll do **

You’ll be involved from ideation through planning, design and execution on a range of initiatives to promote the benefits of Genuine Parts, Ford Insurance and Ford Repair Procedures to consumers and Independent repairers.

**Main Responsibilities**:

- Working directly with agencies, suppliers and legal counsel to coordinate design, planning and approvals of marketing strategies
- Managing up to date, engaging and compliant content on Ford Trade Club, Ford Collision Assistance & Ford Insure
- Supporting offsite events and activations to promote programs
- Utilising data and observation to propose marketing strategies and growth opportunities for new and existing parts, services and products
- Writing, coordinating and publishing communications to the Ford Dealer Network and Field Teams

**You'll have **
- Tertiary qualifications and/or relevant experience in marketing
- Minimum 2 years’ experience in a similar environment
- Sound literacy, numeracy and Microsoft Office skills
- Full Australian Drivers Licence

**Even better, you may have **
- Understanding of Ford Dealer Parts operations and previous Dealer/field experience highly desirable
- Ability to build relationships with cross-functional teams, suppliers, customers and Dealers
- Ability to maintain positive attitude and influence the team culture when faced with demanding internal and customer expectations and changing requirements
- Strategic mindset and strong analytical, systemic thinking and problem-solving skills
- Creativity to find new ways to communicate and inspire
- Strong interpersonal and analytical skills
- Strong negotiation skills with ability to create leverage
- Strong project planning skills, with ability to stay organised while managing multiple project components and programs
- Ability to understand and connect with customers
- Great written and oral communication skills

**You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply
**About us **

As the world changes, we will continue to adapt and lead change. That’s why we’re evolving to focus on services, experiences and software that will continue to power the freedom of movement for all Australians, for now, and for generations to come.

Having operated in Australia for almost 100 years, Ford Australia is a household name synonymous with iconic products. Today, our Product Development team plan, design, develop and test vehicles for global markets, including the award-winning Ranger and Everest. Our National Sales Company team provide marketing, sales and service expertise, supporting our national dealer network, with focus on providing amazing customer experiences.

Some of our many employee benefits are listed below:

- Flexible Work Arrangements
- Extra days leave
- Discounted vehicle lease schemes
- Multiple Employee Resource Groups - Ford Pride, Women of Ford and Ford Empowering Diverse Abilities
- Opportunities for growth and personal development through external/internal training programs
- Paid parental leave Paid volunteer Days

**Equal Opportunity**

As part of our commitment to driving equity and inclusion for all, we are now recognised by WGEA as an Employer of Choice for Gender Equality.

All qualified applicants will receive consideration for employment and all effort will be made to ensure diverse interviewers.

Working directly with agencies, suppliers and legal counsel to coordinate design, planning and approvals of marketing strategies

Managing up to date, engaging and compliant content on Ford Trade Club, Ford Collision Assistance & Ford Insure

Supporting offsite events and activations to promote programs

Utilising data and observation to propose marketing strategies and growth opportunities for new and existing parts, services and products

Writing, coordinating and publishing communications to the Ford Dealer Network and Field Teams