Marketing Specialist

3 weeks ago

Fairfield, Australia RPC FOOD PTY LTD Full time

About Us

RPC FOOD is a premium meat wholesaler based in Melbourne, and our name represents our core values of being Reliable, Precise, and Consistent. As a locally-focused meat supplier, we embrace sustainability, innovation, and quality above all else, constantly striving to provide our customers with the best possible products and service. To support our rapid growth, and continue delivering excellence, we are seeking a dynamic and skilled Marketing Specialist to join our team.

About the Role
- Formulate and execute marketing strategies to enhance the company’s visibility in the meat wholesale industry.
- Analyze marketing data and performance metrics to adjust strategies as needed for optimal performance.
- Stay up-to-date with industry trends, market development, and competitor activities to identify new opportunities and challenges.
- Create engaging and compelling content for various platforms, such as website posts, brochures, social media updates.
- Manage multiple marketing budgets and provide regular management reports required by management.
- Collaborate with cross-functional teams, especially the sales team to identify potential customer, explore new markets, develop new sales channels, and align the marketing efforts with the overall business plan.
- Monitor and analyze sales and marketing metrics to evaluate the effectiveness of campaigns and initiatives, providing regular reports and recommendations for optimization.
- Build and maintain relationships with key stakeholders, such as local farms and meat processing plants, and key customers, such as high-end restaurants, hotels, and chains, to drive business growth and expansion.
- Stay abreast of relevant hygiene regulations and standards, and prevent market share losses from potential hygiene-related risks.

Knowledge and Experience
- Minimum diploma in Marketing or Business.
- Minimum one years of experience in marketing specialist.
- Proficiency in digital marketing tools and platforms, including CRM systems, Google Analytics, and social media management tools.
- Ability to analyze data, extract insights, and make data-driven decisions.
- Proven organization skills with the ability to manage multiple stakeholder projects and operational activities.
- Strong verbal and written communication skills, with the ability to tailor messaging for different audiences.
- Ability to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment.
- Located in Melbourne and available for immediate employment is preferred.

To Apply

Our team boasts years of industry experience and professional knowledge, allowing us to offer expert advice and tailored meat supply solutions to meet the unique needs of each customer. If you are a passionate marketing professional looking to contribute to the success of a rapidly growing company, we invite you to apply.

**Job Types**: Full-time, Fixed term, Contract

Pay: $80,000.00 - $90,000.00 per year

**Benefits**:

- Salary packaging

Schedule:

- Day shift
- Monday to Friday

Supplementary Pay:

- Performance bonus

Work Authorisation:

- Australia (preferred)

Work Location: In person

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