Sport Performance Sports Marketing Manger

5 days ago


Melbourne, Australia Nike Full time

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc. exists to innovate for athletes. Nike Sports Marketing professionals provide the vital linkage between the company and Nike-sponsored athletes, clubs and federations worldwide. Sports Marketing employees partner with premier athletes to collect insights about existing and future products, gather inspirational stories about sport and nurture long-term relationships between the athletes and the company. The team develops and executes sports marketing strategies, obtains endorsements and licensing agreements and serves as Nike ambassadors to the sports community worldwide. Their relationships build the foundation of Nike’s product creation: Nike creates exceptional products because its employees listen to exceptional athletes.

Become a Part of the NIKE, Inc. Team

Nike exists to innovate and serve athletes. Nike Sports Marketing professionals provide the vital linkage between the company and Nike-sponsored athletes, clubs, and federations worldwide. Sports Marketing employees partner with world-class athletes to collect insights about existing and future products, capture inspirational stories about sport, and nurture long-term relationships between the athletes and the company The team develops and implements Sports Marketing strategies, acquires endorsements and licensing agreements, and provides meaningful services & experiences to the best athletes in the world.

WHO WE ARE LOOKING FOR:
As part of our Pacific Sports Marketing team, the Manager of Sports Performance will execute the strategic plan for strengthening Nike’s position across the Performance Sports portfolios, implement a tiered services strategy and deliver dimension Leverage across the Business & Partners, reporting into the Director of Pacific Sports Marketing.

The role will cover a number of sports and may stretch into other dimensions such as Training, Dance and other non-traditional sports.

WHAT YOU WILL WORK ON:
Your strategy will inform invest/divest decisions with the Pacific Sports Marketing Sports Performance Portfolio to ensure evolution of Nike Sports Marketing portfolio with the correct level of investment across multiple dimensions. This role is responsible for developing NIKE Pacific’s athlete portfolio strategy, including the successful scouting, signing, and servicing of both current and future athletes.

You will execute the strategic service vision for serving athletes in a more holistic approach that helps them reach their potential & strengthens NIKE’s relationships and you will align resources and capabilities to serve our assets in a premium way. Provide and deliver industry leading service to our NIKE Athletes, Federations and Governing Bodies, while working with our internal partners in the planning and execution of key product styles, launches, and product testing.

Create and execute tiered athlete journey plans for our contracted athlete partners that aligns with brand management, catalyst marketing, product, comms and any other key stakeholders identified. Align our athletes against Nike’s Purpose Offense, specifically around sustainability, community, diversity and equality.

Build and maintain key partnerships across NIKE’s business functions, as well as with key influencers within the region, including athletes, agents, coaches, federations and governing bodies.

Support the overall Pacific Sports Marketing offense, maximizing our contractual rights to strengthen our connection with the consumer and fuel the business growth.

WHO YOU WILL WORK WITH:
You will report to the Dir. Pacific Sports Marketing and work closely with the Sr. Dir. APLA Sports Marketing. Additionally, you will work with Brand Marketing, Sports Marketing Servicing & Operations and Global Sports Apparel to ensure Sports Marketing efforts are in service of brand and business objectives.

WHAT YOU BRING
- 8+ years of experience in Sports Marketing, Brand Marketing or closely related field
- General sports experience is highly recommended, but not a prerequisite
- Portfolio management and critical thinking across gender and multiple sport dimensions Partnership and relationship management; ability to develop and leverage internal and external partnerships
- Business and financial acumen; capability to execute strategies and drive financial plans Brand management: help brand and business to execute strategies by providing access to our Sports Marketing assets
- Drive cross functional collaboration and create willingness to strive



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