Performance Marketing Manager

3 weeks ago

Melbourne, Australia Ruggable Full time

**About Ruggable**:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading

**About Ruggable**:
Ruggable is a leading direct-to-consumer / e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves in having an extremely loyal base of customers and a talented team of genuinely caring people with strong bias towards action and results. Ruggable is also expanding internationally and growing rapidly across the world. We are venture-backed and own a patented washable rug design that is disrupting the home decor industry. Our mission is to empower our customers to live vibrantly with beautiful products without compromise to functionality. If you are passionate about consumer products, e-commerce, and high-growth startups, keep reading

**Job Summary**:
Ruggable has tremendous momentum in Australia and we are now looking to build a local team to lead the next journey of growth. We are looking to bring in a Manager to run acquisition and media campaigns. In this role, you will have the opportunity to drive results through managing paid media campaigns across Meta and Google, and will expand into other platforms to grow the business. Moreover, you will have the opportunity to participate in the broader marketing and localization strategy for Australia and lead a small but growing team that will run site optimization/digital merchandising and CRM/retention. This is a high-impact and unique opportunity to advance your career in a high-growth direct-to-consumer company.

This role will be based in Melbourne, Australia.

**What You'll Do**:

- Ad Management
- Manage campaigns with clear marketing KPIs in mind, whose goals may be acquisition, direct response, or engagement
- Manage bids, budgets, audiences, and all targeting settings
- Plan and analyze A/B tests on all aspects of campaigns, such as audiences, creative, and bids
- Report back on test results to fuel further tests and provide insights to other parts of the business
- Analysis
- Diligently monitor the performance and continuously optimize in order to grow sales while hitting efficiency goals
- Provide insights to help the full marketing team improve efforts, including messages that drive engagement and sales, the impact of promotions, and similar analysis
- Conduct market research of other e-commerce and competitor marketing best practices
- Maintain high levels of up-to-date knowledge of strategies and opportunities in paid media (attribution, best practices, betas, ad network updates, innovation opportunities, etc.)
- Project Management
- Brief in and manage delivery of new creative to improve account performance
- Coordinate creatives for promotions and product launches for wider team
- Strategic leadership
- Lead a team to effectively execute e-comm / retention and other initiatives (e.g., PR, influencer, local partnerships etc.)
- Oversee our marketing execution and overall performance in Australia and be the thought leader on understanding Australian consumer preferences
- Work closely with HQ (LA) to report on performance and collaborate on strategy and execution

**What You'll Need to Have**:
**Required**:

- 3-5+ years of experience in managing PPC / search and paid social media campaigns
- Strong understanding of digital marketing metrics (CPC, CTR, CPM, CPA, ROAS, CVR)
- Analytical with strong quantitative skills
- Expertise in Microsoft Excel and Google Sheets
- A passion for strong creatives that perform
- Organized and detail oriented with the ability to adapt in a fast paced environment
- Excitement for start-ups and building from the ground up
- Excellent communication and interpersonal skills
- Bachelor's degree in marketing or related field

**Compensation**:

- 150,000 AUD per year base salary ($98,000 USD)
- An annual bonus percentage that varies based on level of role

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
- If you are based in California, we encourage you to read this important information for California residents _linked here.

**To all recruitment agencies**: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other co

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