CRM & Personalisation Manager

3 weeks ago

Docklands, Australia Australian Pharmaceutical Industries Full time

Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.

**About us:
Since our humble beginnings in 1910, we’ve grown from a small co-operative of three pharmacies to a national organisation and one of Australia’s leading health, beauty, and wellness companies.

Wesfarmers Health includes 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. In 2023, the Health division expanded its digital and medical aesthetics offering with the acquisitions of telehealth provider InstantScripts, as well as the SILK Group, who operates a network of around 140 wholly-owned, joint venture and franchised clinics. The division employs more than 3600 team members.

**About the role:
Are you passionate about driving sales growth and enhancing customer engagement? Wesfarmers Health is looking for a dynamic CRM & Personalisation Manager to lead our strategic vision and execution of CRM and personalisation initiatives across our retail brands, including Priceline.

This is a 12-month fixed-term contract role, reporting to the Head of Loyalty & eCommerce.

You will be instrumental in:

- Driving Sales Growth: Implementing and optimising CRM strategies to drive revenue growth and customer engagement, while supporting trade marketing and retail media goals.
- Campaign Management: Lead the CRM team in executing the Priceline eDM program, overseeing consumer journeys, eDM creation and distribution, segmentation, optimisation, and performance analysis.
- MarTech Product Strategy and Implementation: Develop a comprehensive MarTech product strategy and roadmap. Prioritise Marketing Automation features, implement and optimise cross-platform Personalisation, leverage data insights for continuous improvement, and stay ahead of market trends to identify new opportunities.
- Personalisation Platform Implementation: Drive the development and implementation of personalisation platforms and strategies.
- Personalisation Business Case: Develop compelling business cases for personalization initiatives, act as the business owner for implementation, and manage vendor relationships.Innovating Segmentation Strategies: Champion a data-driven culture and implement innovative approaches to customer segmentation.

You’ll focus on operational excellence, foster a high-performing and collaborative team environment, and deliver significant benefits to Wesfarmers Health and our franchise partners.

If you're ready to lead with innovation and drive impactful CRM solutions, we want to hear from you

**What you’ll bring:
- 5-8 years in CRM or Digital marketing, preferably in retail; tertiary qualifications in marketing, business, experience design, or digital.
- Proficient in Marketing Automation and Personalisation Platforms
- Proven track record in CRM and digital marketing, managing full CRM campaign lifecycles, and creating/refining CRM strategies. Familiar with various loyalty technologies.
- Strong ability to drive customer outcomes, manage Opex, and leverage data for strategy optimisation.
- Experienced in defining business requirements, working with digital vendors, and developing digital business cases.
- Skilled in leading and developing marketing teams, fostering innovation and collaboration.
- Effective in collaborating across departments and valuing team contributions.Excellent at tailoring communication for diverse audiences, from senior leadership to junior team members.

**Why us?
- A fantastic work culture based off our four Ways of Working - Start with the customer, Do it with heart, Work as a team, Own your impact.
- Flexible working that is balanced with our organisational need to create connections and enable collaboration.
- Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
- Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
- ‘We Love Your Work’ recognition program. Team members can recognise their peers, team or other business units, with winners taking part in our annual awards.
- Novated leasing options with discounted onsite parking
- Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
- Beautiful outdoor terrace for work and recreation
- Food, coffee and health & wellbeing facilities onsite including a free fully equipped gymDedicated end of trip facilities (cycle racks, showers, lockers).

**Aboriginal and Torres Strait Islander Applicants**
- Wesfarmers Health aims to become an employer of choice for F

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