Marketing Communications Planner

1 week ago

Bella Vista, New South Wales, Australia Brand and Reputation Full time

About Woolworths Group


Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow.

With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand's largest retailer.

A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.


Role Purpose
Reporting to the Senior Marketing Communications Manager, you will manage key pieces of marketing communication, the associated objectives, strategy, creative, execution and measurement

Key Responsibilities

  • Run key campaigns and alwayson comms across bought, owned and earned channels
  • Manage and produce key components end to end (eg advertising) and deliver assets to other specialist channel teams to execute.
  • Manage the detailed media plan to support each activity.
  • Manage the associated budgets to deliver, including production and media.
  • Produce excellent agency briefs with key insights and business/brand objectives and manage the process to completion.
  • Deliver excellence in all our creative assets, including art direction, permanent marketing properties and campaign executions, whether delivered directly by you or by separate specialist teams.
  • Link together all strands of the campaign and activity and see where synergies can be achieved.
  • Engage and drive other owned channel managers to deliver overall campaign excellence
  • Take accountability for delivery of all work regardless of channel and take ownership of alwayson comms responsibilities, including managing the approach and end to end production
  • Work directly with key third parties (eg Brand Ambassadors, talent) as necessary
  • Lead tier 2 briefs and manage end to end, with full accountability from instigation, timeline, creative and production across all channels

What you bring to the role

  • Comms and campaign management, including role and best practice for each channel (e.g. advertising, PR, social, instore etc)
  • The process from objectives and briefing to strategic and creative evaluation, production and measurement
  • Media including buying best practice and budgetary control
  • Financial best practice budgeting, forecasting, reporting
  • Agency best practice what good briefs look like, evaluating work, getting the best out of partnerships
  • How to use Insights
  • How to be legal and mitigate risk
  • Talent/ambassador management
  • Experience in all of the above, whether client or agency side
  • This is not a 95 kind of role. Given the nature of the work, you will often be required to work and respond outside traditional hours. Having said that, building flexibility for a healthy work/life balance and to allow for personal commitments is very important and actively encouraged as part of this role.
  • There will be some full days and some partdays each week when you will need to be based in the Greenhouse in Surry Hills.
  • Managing and attending film and photography shoots is also required for this role. Shoots can take place overnight, on weekends and on locations locally, interstate or internationally.#LI-Hybrid
**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.

We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.


As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.


We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.


We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

**We'd love to hear from You
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.

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