Ecommerce Manager

2 weeks ago

Cremorne, Australia Subtype Full time

**About us**:
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 750+ stores, 35 brands and 40 online platforms. Our brands include Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Palladium, Stance, Saucony, EXIE & 4Workers At Accent Group, we value your ability to express your own personal style. Our Sneakers, Your story

**About the role**:
We have an exciting role available for an experienced E-Commerce Manager to join the Subtype team based at our office in Cremorne, Victoria Reporting to the Head of Marketing & Digital you will drive & lead the management & maintenance of the AU & NZ SUBTYPE websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience.

**Your key responsibilities will include**:

- Management of Ecommerce team overseeing performance and delivery to ensure targets are met.
- Driving online sales to help meet financial targets and profit budgets.
- Tracking of sales performance to budget, forecast & LY by promotion and key web metrics and completing monthly projections.
- Proactively identify tactical opportunities to drive trade & sales uplift and develop strategic plans to increase traffic & convert online sales by channel.
- Prepare budgets, forecasts and trade estimates as required.
- Complete ecommerce sales reporting & analysis, providing actionable insights, and produce ad-hoc reporting where necessary.Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities.
- Working with the E-Commerce Executive to develop and execute the trading calendar.
- Work in partnership with the Performance marketing team to drive continued growth and profitability through paid channels and execute customer acquisition and retention marketing campaigns through SEO, social media, CRM, online advertising.
- Work closely with Buying & Planning teams on strategies that optimize online product assortments in key trading periods.
- Develop & drive strategic merchandising strategy onsite.
- Support Ecommerce Coordinator in the product enrichment process and ensure products are pushed live within 48 hours of stock arriving in warehouse.
- Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment.
- Partnering with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase.
- UAT and QA to ensure delivery requirements are met.
- Work with Omnichannel team to optimize & implement new developments
- Working alongside Customer Experience team to analyze customer insights and improve on site experience.

**To succeed in this role, you will need to have**:

- An understanding of category performance.
- Microsoft Suite competency.
- AP21 experience highly regarded.
- Google Analytics experience (or similar).
- Highly organised with a strong attention to detail.
- Affiliation with Accent Group Core Values and “Make It Happen” attitude.

At Accent Group we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.

The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Māori people.

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