CRM Manager

3 months ago

Melbourne, Australia Sportsbet Full time

**About Us**

At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams).

We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

In 2023, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending.

**About The Role**

Reporting into the Head of Customer Marketing Operations, you will drive the strategy and execution for our Premium cohort of customers and oversee all CRM operations, from campaign strategy and planning (eg. tone of voice), execution to optimisation and reporting. Understanding customer segmentation will help you be successful in this role.

You will ensure the successful delivery of CRM initiatives, enhance operational efficiency, and lead continuous improvements in processes and workflows. As a senior leader with 1 direct report in a wider team of 7, you'll foster a high performing culture and lead by example.

Responsibilities Include:

- Lead the planning and execution of bespoke campaigns for the Premium cohort, ensuring alignment with the 6-week strategy and focusing on maximizing effectiveness and ROI through targeted communications.
- Develop and oversee a comprehensive Premium communications strategy, including copy, creative, and placements, to drive maximum reach, engagement, and conversion.
- Oversee the delivery of the experimentation roadmap for the Premium cohort, prioritizing both customer and business outcomes.
- Hands on in ensuring CRM campaigns are seamlessly integrated with broader marketing initiatives by collaborating with cross-functional teams.
- Utilize efficient tracking, reporting, and monitoring solutions across all campaigns to ensure optimal performance and regulatory adherence.
- Monitor and analyze campaign performance metrics and KPIs, providing actionable insights to guide decision-making and campaign optimisation.
- Provide leadership, mentorship, and professional development support to junior team members, fostering a collaborative and positive work environment.

**The Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Development budget to send you to conferences, events, courses and other learning opportunities.
- End of trip facilities with an onsite table tennis and pool table
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**What’s the Green Tick Feeling?**

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.

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