Brand Marketing Manager

2 months ago


South Melbourne, Australia frank green Full time

**About frank green**

frank green isn’t a person, it’s a philosophy. We are frank about living green.

Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

**Your New Role**

As the Brand Marketing Manager for frank green, you’ll take the lead in shaping the way our brand connects with customers. You’ll oversee end-to-end campaign planning, brand positioning, and media engagement while aligning key stakeholders to deliver meaningful marketing initiatives.

This role will immerse you in the dynamic world of sustainability-focused products, where you’ll manage brand and competitor analyses, coordinate with external partners, and ensure campaigns deliver measurable results. With the potential to transition into a permanent role and explore opportunities internationally, this is a chance to grow your career with a globally recognised brand.

**Your Day to Day**
- Develop and maintain an integrated marketing calendar that aligns brand priorities across all channels.
- Lead weekly cross-functional WIP meetings to ensure alignment on campaign timelines and execution.
- Partner with internal teams (creative, digital, e-commerce) to deliver cohesive, high-impact campaigns.
- Conduct brand and competitor analyses to inform marketing strategies and identify growth opportunities.
- Collaborate with media, influencers, and brand partners to amplify campaign reach and impact.
- Track campaign performance, analyse data, and generate insights to optimise future initiatives.
- Draft and manage detailed marketing briefs for internal teams and external agencies.
- Ensure all campaigns align with frank green’s brand positioning and sustainability ethos.

**What You Need**
- 3-5 years in a marketing management role, ideally within lifestyle, consumer goods, or sustainability-focused brands.
- Demonstrated success in leading cross-functional teams and managing multiple stakeholders.
- Comprehensive understanding of integrated campaign planning, including the ability to develop and manage marketing calendars.
- Proficiency in briefing and tracking marketing activities, ensuring campaigns align with overall brand strategy.
- Expertise in brand positioning and competitor analysis, using insights to drive growth and differentiation.
- Excellent analytical skills for evaluating campaign performance, generating insights, and making data-driven decisions.
- Exceptional communication skills, both written and verbal, to effectively align internal teams and external stakeholders.

**The Perks**
- Dog friendly offices.
- Staff discount on frank green products.
- Personal learning & development budget.
- A real opportunity to have an impact on a global brand.
- Celebration birthday day off as paid leave.
- Plenty of autonomy and opportunity to grow.
- Generous parental leave.
- Fun and inclusive staff events and celebrations.

**Our Culture**:
At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

We're creative, pragmatic and driven by the pursuit of “anything is possible”, but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

**To Apply**

This role is for someone who thrives in a fast-paced, entrepreneurial environment, where every day brings new challenges and opportunities. If this sounds like you, hit APPLY NOW and we'll be in touch.



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