Digital Marketing Specialist

6 months ago

Brisbane, Australia Gybe Consulting Pty Ltd Full time

Dynamic and innovative organisation within aged care
- Work within a high performance and collaborative team with career pathways
- An organisation built on forming connections internally and externally
- **Dynamic and innovative organisation within aged care**:

- **Work within a high performance and collaborative team with career pathways**:

- **An organisation built on forming connections internally and externally**

**About Our Client**

Our client is the fastest-growing approved provider of the Federal Government’s Home Care Package program.

A vibrant, enthusiastic and dynamic organisation, dedicated to supporting older Australians to remain in their own homes. This business isn't just about numbers; it's about making a meaningful impact on the lives of consumers and their families.

Immense pride is taken in creating an empowering and fulfilling workplace for dedicated employees. TEAM is the cornerstone of their success and as such, this organisation are committed to providing a supportive and rewarding work environment.

**Role Responsibilities**

Seeking a highly motivated and detail-oriented Digital Marketing Specialist to join the marketing team. This position will be responsible for the development and implementation of paid search and paid social campaigns. As the Digital Marketing Specialist, you will play a crucial role in running the organisation’s pay-per-click marketing campaigns and tracking online activity.
- Plan, execute, and optimise paid search ads across platforms such as Google Ads and Microsoft Advertising, including keyword optimisation, audience targeting, and budget management
- Manage paid social media campaigns on Meta and LinkedIn
- Contribute to website updates and assist in the development of campaign landing pages
- Track, analyse, and report on campaign performance, providing insights for improvement
- Assist in the development of CRM lead forms and automated workflows
- Contribute to the maintenance of Google Tag Manager (GTM) and Google Analytics (GA)
- Collaborate with the marketing and design teams to develop engaging, on-brand ads that align with the marketing strategy and goals
- Assist in aligning messaging with the communication plan
- Participate in monthly reporting, showcasing key performance metrics
- Contribute to budget management, demonstrating financial acumen and supporting strategic planning
- Gain exposure to lead-generation campaigns, contributing to efforts that engage and drive growth
- Opportunity to work on aspects of website development

**Personal Attributes**
- Tertiary level qualifications in business, marketing, or IT preferred
- Minimum 3 years of experience in a digital marketing role, either in-house or at an agency
- Collaborative mindset with the ability to work effectively with cross-functional teams
- Understanding of marketing principles and a keen interest in digital marketing trends
- Strong organisational and communication skills
- Willingness to learn and adapt to new technologies and tools
- Familiarity with budgeting concepts is advantageous

**What’s On Offer**
- A competitive compensation package
- A collaborative team culture and active social calendar
- Supportive management and opportunities for career progression
- Brand new office, close to multiple transport options, cafes, restaurants and supermarkets.
- Hybrid/flexible working available

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