Marketing Specialist

3 weeks ago

Sydney, Australia G&C Mutual Bank Full time

Values-driven, customer-owned bank
- Broad scope with room to develop your career
- Small team, collaborative culture (Sydney CBD base)

**Your Organisation**

Come and join a collaborative and supportive team that works with purpose to empower its customers to be confident about their financial future.

Established in 1959, G&C Mutual Bank has grown to be one of Australia’s strongest customer-owned banks. Customer focussed and values-driven, we make responsible, ethical decisions that benefit our customers and the community. Our profits are reinvested to provide better products and services for our customers.

If that ethos resonates with you, we’d like to hear from you. Experience the G&C Mutual Bank difference - It’s your bank, because you own it.

**Your Opportunity**

Based in Sydney's CBD, we require an enthusiastic marketer eager to contribute to the overall growth of the business via various digital channels.

Reporting to the Manager - Marketing, your key responsibilities will be:

- Planning and delivering marketing campaigns to achieve growth targets, supporting our suite of financial services products including home loans, personal loans and credit cards.
- Breathe life into our online content to maximise brand awareness, website traffic, lead generation and conversion (including SEO, SEM and multi-channel PPC campaigns).
- Enhance and optimise the user experience across all digital platforms, including our website, online banking and app.
- Implement social media content strategy across existing channels; LinkedIn, Facebook and Twitter

It’s a broad remit. You will have the support of a tight-knit and collaborative marketing team but space to make a name for yourself too.

You will drive a continual cycle of improvement informed through testing, performance analytics and ROI optimisation. You’ll enjoy getting into the numbers and tweaking the drivers of campaign performance.

**Your Profile**

This role is a perfect fit for you if you are a results-oriented marketing professional with 2-4 years of marketing experience under your belt, looking for a breadth of digital responsibility.

You’ll ideally have:

- A passion for customers’ financial wellbeing and the desire to work for a purpose-driven organisation.
- 2 - 4 years' experience in a hands-on digital marketing role including creating and implementing successful marketing strategies.
- Well-developed communication and interpersonal skills.
- A positive, solutions focussed mindset and an impeccable eye for detail.
- A graduate degree in Marketing or similar.

Technical capabilities you’ll bring to the role:

- Basic understanding of HTML and experience working with web CMS platforms, CRM, analytics and social media channels.
- Google Analytics, Tag Manager and Data Studio.
- SEO, SEM and PPC e.g., Google Ads and Facebook

You’ll thrive if you’re self-motivated and enjoy taking ownership and accountability for delivering results.

**What G&C Mutual Bank offers**

In a positive, connective, and open culture, you will have the opportunity to contribute within a team that is central to the success of G&C Mutual Bank. You'll be well-supported to develop your skills and grow your marketing career. For more information on this and other employee benefits please visit our website.

We’ve built a team that values service, teamwork and integrity, to go above and beyond for our members. We have a focus on performance and continuous improvement and work collaboratively to get it right. As a member of the Diversity Council of Australia, we recognise the benefits that diversity brings to our organisation. We strive toward a collaborative culture that capitalises on the diverse skills, backgrounds and experiences of our employees.

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