Social Media Specialist

2 weeks ago

Melbourne, Australia Asahi Beverages Full time

**Your Impact**

Are you a Social Media enthusiast with a passion for creating engaging content and building vibrant online communities? Asahi Beverages is seeking a talented individual to join our dynamic 1House team as a Social Media Specialist. In this role, you'll have the opportunity to work with some of Australia's most beloved brands, leveraging your expertise to drive impactful social media strategies and content creation.

1House is Asahi's internal integrated marketing team, dedicated to achieving marketing excellence across our portfolio of brands. As the Social Media Specialist, you'll play a pivotal role in shaping our brands' online presence by curating compelling content and fostering meaningful connections with our community.

If you're a social media enthusiast with a knack for identifying cultural trends and turning them into engaging content, we want to hear from you You're someone who thrives in a fast-paced environment, loves to create captivating visuals and copy, and enjoys staying ahead of the curve in social media trends.

**Key responsibilities**
- Content Creation: Develop and produce engaging social media content tailored to various platforms such as Instagram and TikTok, including memes, gifs, and native content.
- Community Management: Proactively engage with our audience, responding to comments and building relationships with loyal fans.
- Social Strategy: Lead the development and implementation of social media strategies, identifying key opportunities for innovation and implement structure and process to content calendar planning development.
- Implementation & Reporting: Manage paid amplification of content, analyse performance metrics, and provide actionable insights for optimisation.

**About You**

To be successful in this role you will have:

- 2-3+ years of experience in social media management from an agency, brand or freelance experience, with a strong understanding of platform-specific best practices.
- Filming and editing skills (low-fi mobile content)
- Ability to tap into moments of trend and incorporate into content
- Proficiency in content creation tools, strong copywriting abilities, and familiarity with social listening platforms.
- You are a culture junkie with knowledge across all things film, tv and music. More importantly, you know how to turn cultural moments into social media memes - knowing what content social audiences want to see.
- You love social media and how brands have a purpose on social media that sits outside of their core offering. You use social daily and understand why and what is worth stopping your scroll for.
- Passionate on how best to use Highlights vs Reels etc. you know the formats like the back of your hand.
- Understanding of Facebook Business Manager, Adobe Cloud (e.g., Photoshop), and content performance reporting.
- Strong interpersonal skills, stakeholder engagement abilities, and a proactive mindset towards industry shifts and evolving digital landscapes.

If you're ready to make a splash in the world of social media and contribute to the success of iconic Australian brands, we invite you to join us at Asahi Beverages.

**Why Asahi Beverages?**

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on

We’re proud of who we are, and humble in how we work - we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.

We are a Circle Back Initiative employer and commit to responding to all applicants.

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