Social Media Lead

2 weeks ago

Melbourne, Australia Whitehorse City Council Full time

**Band 7, Full-time opportunity (12 month parental leave position)**:

- **Flexible working conditions**:

- **Lead strategic social media marketing at Whitehorse**:

- **Opportunity to be creative and innovative**

At Whitehorse City Council, community is at the heart of everything we do. To stay ahead of and best respond to the evolving changes and needs of the community, the organisation is undertaking an exciting journey that will transform ways of working and will empower employees to be innovative and constantly striving towards providing excellent customer experience at all times. The five pillars of our transformation focus on:

- Excellent Customer Experience and Service Delivery
- Great Organisational Culture
- Innovation and Continuous Improvement
- Good Governance and Integrity Long Term Financial Sustainability

**The role**:
An exciting opportunity for a passionate digital marketing professional to lead Council’s organic and paid social media and support Council's marketing strategies.

The role involves planning, developing and implementing creative social media content across Council’s social media channels, and providing an exceptional customer experience for all who live, work and play in Whitehorse.

You will be based out of Nunawading Civic Centre and sit in the Strategic Marketing and Communications (SMC) Department.

**About you**:

- Significant experience in social media management or as a digital media specialist
- A strong understanding of the social media landscape and content trends/opportunities within various platforms (LinkedIn, Instagram, Facebook, TikTok, etc) including demonstrated understanding of the role of organic versus paid activity
- Strong data analysis and research skills to help inform strategic recommendations Energy, creativity and fun to the role

**Key Responsibilities**:

- Generate, edit, publish and share regular content on social media (original text, images, video, links) that builds meaningful connections and encourages community members to engage with Council
- Coordinate Council’s organic social media content calendar
- Execute paid digital campaigns on Meta and Google
- Advise, execute and implement Strategic Marketing and Communications campaigns
- Monitor and moderate social media channels in line with Council’s Social Media Community Guidelines
- Provide training, onboarding and support to Council’s Social Media Champions network
- Support research, reporting and recommendations for Council’s digital channels
- Provide strategic advice to colleagues, Executive, Councillors and others on digital marketing best practice Engage with customers providing a great customer experience and assist rapid issue resolution in partnership with Customer Service

**In return, we will offer**:
**The ability to make a difference - **Working at Whitehorse City Council you contribute to making a real difference in the lives of the community and those that live, learn, work or visit Whitehorse. Every day you really will see how the work you're involved in benefits the diverse community.

**Great working conditions **- a professional environment, friendly and supportive teams and a flexibility program that promotes employee work life balance.

**An extensive Health and Wellbeing offering **- Employee assistance program, private health insurance benefits, health checks (skin, hearing and vaccinations), discounted gym membership and facilities (e.g. Theatre, Arts, Leisure) and an active health and wellness program (e.g. stretching, healthy eating demonstrations and health challenges.

**Transformation**:

- We are in a time of transformation to stay ahead of the evolving changes and needs of our community. Together, we are on an exciting journey to empower all of our employees to be innovative, and constantly strive towards continuous improvement.

**More Information**

More information is available from Fran Nolan, Manager Strategic Marketing and Communications on 0478 279 239. To apply, please submit a copy of your resume (max 3 pages) and one page statement addressing the selection criteria and what you would bring to the role by Thursday 9 May 2024.

**Come and join the transformation
**_Download the Position Description: _**

Social Media Lead
- City of Whitehorse is a culturally and linguistically diverse community. We are proud of the diversity of our workforce and recognise the strength this provides in meeting the needs of our community. We are committed to upholding a safe, inclusive and respectful workplace that values the contribution of all. _
- Whitehorse City Council is committed to being a child safe organisation. We recognise our responsibilities to keep children and young people safe from harm and have established policies, procedures and training to achieve these commitments.ABOUT US
The City of Whitehorse, located 15 kilometres east of the Melbourne CBD, is a culturally diverse community of almost 177,000 people. Whitehorse includes the s

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