Social Media Advisor

2 weeks ago


Melbourne, Australia Energy Safe Victoria Full time

Location: Melbourne | CBD

Job type: Full time

Organisation: Energy Safe Victoria

**Salary**: Salary not specified

Occupation: Communications, Marketing and Media

Reference: VG/1687407
- Great team and work environment
- $71,772 - $101,526 base salary plus 11% super
- Flexible working arrangements are available

Our purpose is to keep Victorians energy safe and ensure energy is used confidently. Through education, regulation and enforcement, we work to ensure that energy safety, supply and efficiency are a priority in Victoria and something our customers can be confident in. Our people come from a wide range of professions with diverse skills and experience driving the success of ESV.

**About the opportunity**:
We have a fantastic opportunity for an experienced, energetic and highly proactive social media specialist who thrives on hunting for ideas and stories to create powerful and engaging social media content to join our dynamic team.

You will be responsible for overseeing our entire social media presence, including driving engagement, creating content and moderating our key social media channels - Facebook, Instagram, LinkedIn, YouTube and Twitter. You will also get to sit in the driver's seat, further developing ESV's social media strategy and monitoring and evaluating our social media channels - helping us to understand what makes people talk and click.

You will contribute by:

- Lead the development and implementation of social media strategy as a part of ESV's digital communications strategy.
- Develop and implement social media policies and processes that are aligned with current best practice, particularly within government.
- Research, generate ideas, liaise with stakeholders and develop content and growth across all channels.
- Communicate in a unified and relatable tone of voice across all brand interactions, conversing in a range of social channels.
- Monitor discussions on non-ESV channels (including government), groups and individuals for shareable content and participating where appropriate, building ESV's relationships and influence.
- Escalate trending complaints and assist with identifying solutions to issues.
- Respond to and manage requests from within the business for coverage of events, issues and other content on social media in a timely manner.
- Work with ESV's executive to educate and raise the profile of the leadership and the organisation via social media channels.
- Research and test new & emerging social media platforms and monitoring tools.

**To be successful, you'll have**:

- Tertiary qualifications or equivalent in Communications or Public Relations or education, training and/or relevant experience, equivalent to undergraduate qualifications
- Previous experience in implementing a social media strategy to promote the brand and engagement as part of a broader strategy.
- Digital content creation, writing, editing and ‘story telling' skills.
- Strong understanding of digital design principles across a variety of different media forms; experience in basic design using Adobe Creative Cloud, Canva or similar.
- Excellent written communication skills across all media platforms with an eye for detail.
- Ability to think creatively and develop and implement innovative solutions to communications issues.

**How to apply**:
**Applications close at midnight Friday 6 January 2023.



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