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Digital Channels Insights Lead

1 month ago

Melbourne, Australia Alinta Energy Full time

**Lead impactful projects that shape the future of our digital customer channels**:

- **B**uild strong relationships with key stakeholders in Retail and Technology teams**:

- **Attractive hybrid work model | Energy Discounts | Career Growth Opportunities**

**Want a **_better_** job?**

You’ll find it at Alinta Energy.

We’re making energy better for our more than 1.1 million customers - and we’re making work life better for our 1,000+ people too.

**We believe in **_better_**
At Alinta Energy, we’re a friendly bunch working to be the best energy company. Our culture is collaborative, and our passion drives positive change for people and the planet.

Over the past decade, we’ve evolved from a Western Australian residential gas retailer to one of Australia’s largest energy retailers, generators, investors, and developers with infrastructure across Australia and New Zealand.

Australia’s energy system is undergoing the biggest transformation in its history and we’re right there with it.

**_ Help us make energy better_**

**_ About the role: _**

The Digital Channels Insights Lead role will be pivotal in capturing and managing digital data across various digital channels including the public website, sales funnel, self-service platform, and mobile app. This is a leadership role in the digital channels team with one direct report.

**_ In this role, you’ll b_**_e_**:

- identifying and recommending new strategic analytics capabilities to align with business objectives focused on customer growth, engagement and experience
- gathering, analysing, and interpreting data from various digital channels and customer touchpoints to derive actionable insights
- translating complex data into clear and concise recommendations to optimise the customer experience
- leading and mentoring a digital data analyst, ensuring high-quality performance and professional development, providing guidance and support where needed.

**_Ideally, you’ll bring to the role: _**
- proven experience in digital analytics and insights reporting using GA4 is essential; knowledge of Adobe Analytics would be looked upon favourably
- strong influencing, storytelling, verbal, and written communication skills with the ability to align technical and non-technical stakeholders to deliver against target outcomes
- natural resilience and confidence to work in a fast placed and complex environment
- proven experience in collaborating with a cross-functional team to successfully drive strategic and tactical digital-first customer experiences.
- retail experience, particularly digital-first business is desirable

Join a team who are dedicated to enhancing the digital customer experience and driving the adoption of digital channels in a constantly changing environment.

**Enjoy **better benefits** - check our website for the full list

**One of the best things about Alinta Energy is we **_discover better together_**. If you like the sound of that, and you’re a match for the role, we’d love to talk to you.**

**Alinta Energy. That’s better.**

We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant.

**We look forward to hearing from you.**

Closing date: 6 June 2024
LinkedIn#LI-KT1

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