Marketing Manager
1 month ago
**Marketing Manager**:
**About the Company**
The world’s leading multiplayer virtual reality entertainment company creates simulated environments and where the user inside a three-dimensional mixed reality content that are designated real-world spaces that have been cleared of obstacles and deemed safe to use VR gaming experience provides for customers.
**About the Role**
As marketing manager, you will create scalable B2B and B2C content and campaigns with a particular emphasis on social media platforms and local area marketing (LAM). Additionally, you will be in charge of creating acquisition and engagement marketing plans for the prosperous network of locations that AU owns and manages. Work from our Melbourne HQ and report to the US CMO. Maintain a high level of autonomy, representing the marketing function in local and regional markets frequently.
**Responsibilities**
- Create, develop and implement an annual marketing calendar
- Manage global organic social media planning and performance reporting
- Own, update and manage a global digital asset management system
- Develop and publish scalable LAM campaigns, campaigns and assets
- Manage the production of original B2B marketing content for international sales teams
- Create scalable assets and content for B2B sales shows, conferences and product demonstrations
- Planning, budgeting, execution and reporting based on global marketing campaigns - localized marketing
- Generate marketing performance reports and insights for owned channels, shows and venues
- Collaborate with US counterparts to support movement development and reporting
- Manage key agencies and partnerships, including briefings, proofreading and budgeting
- Collaborate with the community team on operator relations and onboarding as needed
**Ideal Experiences**
- Years of experience in multi-channel and performance marketing
- Experience in social media management
- Excellent written and verbal communication skills and ability to work with/with others
- Data driven with strong analytical and problem solving skills
- Produce results with a high degree of ownership and independence
- Experience working in the entertainment, gaming or technology industry
- Experience creating actionable reports and insights from multiple data sources
- Experience in managing external agencies, partners, stakeholders and external teams
- Highly adaptable, independent and resourceful
- Excellent content planning and copywriting skills e.g social media, blogs, brochures, eDM, etc.
- Social media management including community management, planning and sentiment analysis
- Experience managing multiple projects, schedules and budgets with external teams
- Digital asset management software expertise.
- Knowledge of franchise and/or licensee marketing and sales.
- CMS expertise in developing and managing web content, including WordPress and other innovative software such as Creative Suite by Adobe.
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