Communications and Marketing Coordinator

2 weeks ago

City of Hawkesbury, Australia The Westmead Institute of Medical Research Full time

**Introduction**:
The Westmead Institute for Medical Research (WIMR) is one of Australia's leading medical research institutes located at the heart of the Westmead Health Precinct, designed as the lighthouse precinct for Biomedical technology by the NSW Government. WIMR is an independent medical research institute governed by a Board. It is a multi-disciplinary institute with research across key themes.

Closely affiliated with the University of Sydney and Westmead Hospital, WIMR’s research extends from the laboratory to the patient using the basic tools of molecular and cell biology, genetic epidemiology, imaging technology and clinical research. Biomedical research at WIMR extends into clinical research programs across a wide range of disciplines which may interface with the many clinical trials in progress at any one time. This “bench to bedside” approach enables greater translation of research from biomedical discovery to the development of new prevention strategies, diagnostics and more effective treatments.

The WIMR Foundation’s role is to secure funding to support the operations of WIMR.

**Description**:
The Communications and Marketing Coordinator reports to WIMR’s Communications and Marketing Manager and is responsible for supporting WIMR’s efforts in developing and implementing strategic communications to build brand profile, internal and external stakeholder connection and support, and revenue.

The Communications and Marketing Coordinator will work closely with the Communications and Marketing Manager to assist in the development and implementation of a strategic plan for internal and external communications, and to promote WIMR and its research.

In this role, you will provide practical hands-on support to build profile and drive awareness of the WIMR, encompassing individual research centres, researchers and research projects and outcomes.

This role sits within the Communications and Marketing team. You will work collaboratively with the Communications and Marketing team to assist is driving communications opportunities and to position both WIMR and the WIMR Foundation for long term success and growth.

As part of a small team, the Communications and Marketing Coordinator must be pro-active and prepared to manage, deliver and assist with all of the operational tasks and functions associated with internal and external communication. An ability to respond to requests swiftly, and with a client-focused mindset is critical.

Key Responsibilities

You will work collaboratively with Communications and Marketing Manager to develop and manage the marketing and PR strategies to position and support WIMR and the WIMR Foundation.

You will build strong and enduring relationships with key internal and external stakeholder groups, with a focus on journalists, patient case studies and researcher/clinicians.

**Role Related Responsibilities**:
In conjunction with the Communications and Marketing Manager, assist in the development and implementation of a well-considered communications strategy and associated budget, encompassing immediate and longer-term marketing and PR initiatives. This includes both the internal and external communications strategies.
Assist in managing the brand profile, recognition and perceptions of the WIMR and WIMR Foundation brands.
Assist to ensure WIMR brand guidelines are met.
Assist the Communications and Marketing Manager to drive innovative communications initiatives to support philanthropy efforts including holistic campaign and event planning and implementation.
Take the lead on coordinating the website, intranet content and social media channels.
Assist in the development and implementation of an effective social media strategy including a calendar for the posting of relevant content across major platforms.
Assist in the development and implementation of materials necessary to support WIMR brand building and philanthropy efforts. This includes elements such as the website, promotional materials and collateral.
Take the lead in implementing internal communications strategies including creating intranet content, designing and uploading information for internal screens and creating posters.
Work collaboratively with researchers and the philanthropy team to prepare compelling marketing materials.
Assist in executing the media engagement strategy including the development and distribution of media releases and managing media reach out and follow up.
Assist in the development of researcher and patient case study stories for use in media and marketing communications initiatives.
Coordinate relationships and practical requirements with external partners such as public relations consultants, graphic designer, print company, photographers/videographers and advertising agencies.
Assist in the preparation of annual reporting.

**Organisational Responsibilities**:
Comply with the Institute’s Code of Conduct, policies and procedures.
Ensure adherence with WIMR’s interna

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