Marketing Team Leader

6 months ago

Canberra, Australia Australian Federal Police (AFP) Full time

EMPLOYMENT TYPE - Ongoing Full time

LOCATION - ACT; NSW; QLD; SA; VIC; WA

AFP BAND & SALARY - Band 07, $113,563.00 - $121,628.00

JOB REFERENCE NUMBER - 12936

This advertisement is to create a merit pool for future ongoing or non-ongoing vacancies arising over the next 12 months.

Did you know?

The mission of the Australian Federal Police is to provide dynamic and effective law enforcement to the people of Australia. It provides policing throughout Australia in relation to the prevention and detection of crimes against the Commonwealth, its laws and integrity, and community police services to the Community of the ACT.

Working for the AFP provides you with a diverse and rewarding career. Whether you immerse yourself in a position on the frontline, or provide critical operational or professional support, the work you do makes a big impact on the people of Australia.

We recognise your contribution to our workforce and offer generous remuneration and conditions including:
Six weeks (30 days) of paid annual leave per year + additional paid Christmas stand down
4 extra mandatory leave rest days per year
18 days of paid personal leave per year
Generous superannuation of 15.4%
16 weeks of paid maternity leave (after 12 months of service) + an additional 36 weeks of maternity leave without pay
Generous salaries and incremental salary progression governed by the AFP Enterprise Agreement
Flexible and hybrid working arrangement that provides work/life balance
Health & wellbeing services - with a focus on early intervention, education and prevention.
Access to ongoing training and professional development opportunities
What is the role?

Applications are sought from suitably qualified applicants wishing to be considered for the role of Band 7 Team Leader - Marketing.

As a Team Leader you also play a pivotal role in developing people, managing change and influencing behaviours that lead to a supportive culture that respects the perspectives, talents and value of each individual. Consistent with the AFP values, AFP leadership philosophy, organisational reform agendas, AFP corporate business plans and your Performance Development Agreement, the expectation is that you will deliver on the core responsibilities and meet any requirements of the position as outlined below.

What will you do?

**Responsibilities for the position include**:
Lead, manage, coach and mentor a small team of marketing practitioners working across various States and Territories.
Effectively triaging requests from business line areas and assigning appropriate resources for the successful delivery of agreed outcomes.
Driving engaging, innovative and contemporary marketing, events, communications strategies, plans and recruitment/attraction campaigns for the AFP. This includes providing a quality control function and ensuring they are delivered on time and within agreed budgets.
Monitoring analytics and data to track trends.
Managing market research, user testing and delivering regular marketing reports.
Liaising with in-house creative team and external agencies to develop a range of campaigns and marketing assets including podcasts, videos, social media, collateral and advertisements.
Writing and editing a range of written materials in line with the Australian Government Style Guide including plans, briefs, talking points, scripts, digital and print materials.
Briefing and working with the Australian Government’s media buying agency to arrange paid advertising across a variety of channels including digital, out of home and cinema.
Face-to-face and digital event planning and implementation.
Providing marketing communications advice and support for AFP members and Executive.
Overseeing the team's budget, reporting, compliance and procurement.
Overseeing marketing automation software and content creation for lead generation.
Essential Requirements
A Negative Vetting 1 (Secret) security clearance or the ability to obtain one.
Tertiary education qualifications in communications, marketing, public relations or extensive experience relevant to the role.
Minimum of 5 years' experience in a like or related field.
Demonstrated ability to lead a high performing team.
Proven experience in marketing or media landscape (with a focus on digital developments) and the ability to leverage these for innovative and effective campaign delivery.
Ability to be flexible and dynamic in response to changing priorities.
Strong stakeholder engagement and communication skills with the ability to manage and build relationships with diverse and complex stakeholder groups.
Desirable Requirements

The following skills and/or experience would be highly regarded:
Digital Marketing
Content Marketing
Event Management
Stakeholder relations
Media and Public Relations
Advertising and media buying
Campaign Management, especially in recruitment and attraction context
Experience with marketing automation and lead generation.
Selection Criteria
Achieve results
Communicates with influence

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