Activation Specialist

2 weeks ago

Sydney, Australia Havas Group Full time

Hybrid

Agency:
Havas Media

Job Description Summary:
At Havas Media, we’re tackling marketer challenges head on by building expert capabilities across the customer journey - all within one agency brand, one team, and one contract. It’s unlike any other agency offering. Through this unique blend of diverse talent, we can become true partners to our clients; advising and executing against the opportunities that present the greatest business value with ease.

The Activation Specialist is responsible for the end-to-end delivery across their clients, as well as heavily assisting the client teams with quarterly business reviews, product development, and assistance with new business across channels. This role must ensure the performance of all client accounts within their team and that clients’ investment delivers against their business objectives whilst also building exceptionally strong relationships with them. The Sr. Activation Specialist will be responsible for the overall quality of the response to brief, define campaign KPI’s and measurement of the campaign alongside the delivery of the post campaign report.

Job Description:
At Havas Media, we’re tackling marketer challenges head on by building expert capabilities across the customer journey - all within one agency brand, one team, and one contract. It’s unlike any other agency offering. Through this unique blend of diverse talent, we can become true partners to our clients; advising and executing against the opportunities that present the greatest business value with ease.

The Activation Specialist is responsible for the end-to-end delivery across their clients, as well as heavily assisting the client teams with quarterly business reviews, product development, and assistance with new business across channels. This role must ensure the performance of all client accounts within their team and that clients’ investment delivers against their business objectives whilst also building exceptionally strong relationships with them. The Activation Specialist will be responsible for the overall quality of the response to brief, define campaign KPI’s and measurement of the campaign alongside the delivery of the post campaign report.

We’ll start with the important stuff - Havas’s People Perks:

- Flexible Work Schedule: At Havas, we offer a flexible work arrangement with three days in the office and remote work on Mondays and Fridays.
- Summer Fridays: During the summer, we finish early at 3pm on Fridays so you can enjoy more of the weekend
- Inclusive People Policies: We support our employees with various leave options, including birthday leave, wedding leave, two days for volunteering, Hava
- Rest Day and many more perks industry leading parental leave
- Havas From Anywhere

Key Responsibilities:
Campaign Planning, Management & Delivery- Managing a portfolio of clients across digital and offline channels.- Running, managing, and reporting on campaign success to clients.- Effectively plan channel and budget splits relative to client needs/wants.- Use critical thinking & analytical skills to analyse complex data sets to make decisions to beat client goals.- Working across multiple technology platforms including but not limited to DSPs, ad servers, bespoke proprietary platforms, and verification platforms.- Experience/knowledge of SA360, DV360, Trade Desk, AdWords and Facebook is ideal.- Work with media owners and publishers to negotiate and book placements at competitive rates.- To ensure campaigns run smoothly - internal and external relationship management is key.

Project Management- Provide avails, pricing, and strategy recommendations for new campaigns.- Partnering with the other members of the trading team to enhance internal tools & processes.- Feedback & test new trading products to help drive future enhancements.

Internal/External Collaboration & Communication- Working with internal stakeholders, building relationships, to deliver strong results for your clients.- Building great relationships within and outside the agency.- Working with other commercial teams to deliver custom client solutions.- Explaining strategy & optimisations to internal & external partners.

Innovation

Trading innovation is the human intelligence behind our campaigns that help us to exceed performance goals.

About Havas

Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 markets sharing one single mission: to make a meaningful difference to brands, businesses, and people. To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged, fusing all its global expertise, tools and capabilities, to create, produce, and distribute personalized and optimized content and experiences on a large scale in real-time. With creative ideas at the heart of this unique model, supercharged by the latest data, technology and AI, but powered

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