Marketing Manager

2 months ago

Essendon Fields, Australia SPC Global Pty Ltd Full time

SPC is an iconic food manufacturer with a 100-year commitment to playing a positive role in the Australian economy and manufacturing industry. Our commercial business office is in Essendon Fields, Melbourne. Manufacturing and distribution sites located in Victoria’s beautiful Goulburn Valley region, Kuisine and The Good Meal Co. located in Auburn NSW.

This is an exciting time to join our agribusiness as we unlock new growth potential and take our business global. Our business has recently revisited our values with purpose of globalising an iconic Australian brand.

**T**he Opportunity**:
We have an exciting opportunity for an experienced and motivated Marketing Manager - Frozen Meals & Ingredients to join the passionate SPC team at Essendon Fields. The role of the Marketing Manager is to design and implement the overall portfolio strategy for the frozen meals and ingredients category. This currently includes brands such as Street Eats and Mosaic as well as private label products for our retail customers. This role will lead the frozen meals and ingredients portfolio and work collaboratively with the sales, R&D and operations teams to effectively deliver the strategy.

Reporting to the Chief Marketing Officer you will be responsible for the development and implementation of the total portfolio strategy. This includes NPD, portfolio management, marketing, branding, and promotional program to build brand equity, penetration and drive profitable growth. You will also use consumer and market research, product analysis, and customer feedback to recognise opportunities for advancing the brand across a range of products and categories.

**Key Responsibilities**:

- Develop & drive the implementation of the portfolio and marketing strategy & executional plans that will support the commercial team to deliver sales and profit targets.
- Management of all elements of the marketing mix including product development, pricing, consumer and trade marketing initiatives.
- Effective collaboration & communication of plans to key stakeholders to gain support and commitment to activities.
- Driving the creative development of packaging, advertising, consumer and trade promotions, communication and channel strategies (where applicable)
- Ensuring brand performance measures are in place using internal and external data sources (volume, market share, revenue) and implement appropriate strategies to deliver desired performance.
- Preparing post-activity campaign reports including achievements of KPI’s and ROI.
- Provide updates on competitor activities.
- Effectively managing agreed marketing budget and monthly reporting
- Champion the consumer and ensure that they are at the centre of business thinking
- Collaborate with consumer service team on all plans to ensure that we minimise complaints, capture consumer feedback and communicate effectively
- Identify portfolio needs and develop NPD pipeline based on consumer/customer insight, market dynamics and overall business requirements. This includes branded and private label products.
- Work closely with R&D and operations teams, third party suppliers and consultants, to ensure products meet nutritional, sensory and quality standards. Where required ensure we secure approval from regulatory bodies before launching products.
- Build partnerships and effective relationships with key internal and external stakeholders
- Tertiary qualifications in Marketing or Business/management.
- Minimum 3 years in a Marketing Management role.
- FMCG or Consumer Goods experience preferred.
- FM Proven track record of brand positioning and brand strategy process.
- Proven track record of successful project management + collaboration with key functions such as R&D, Procurement, Finance, Sales and Industrial.
- Experience in NPD ideation and execution - from concept development using the Stage Gate process
- Experience in communication campaign development and media plan management - digital marketing & social media management
- Proven success of delivering market results based on proposed strategy and execution plan.
- Experience and full understanding of P&L
- Experience using Circana or Quantium to analysis portfolio performance
- Agile mindset and readiness to learn
- Proactive attitude - working with autonomy and going beyond scope when needed.

**Our Culture**:
Our employees come from all walks of life, across many cultures and backgrounds. The strength of our brands is supported through the strength of our people.

This is a rare opportunity to join a diverse, exciting workplace during a transformation period and make positive contributions to the growth of SPC.

Aside from being part of one of Australia’s most iconic businesses, SPC will also make sure you are fully trained for the job you are asked to do, and you will work in a great team environment with others who have a wealth of experience to share. We offer a competitive salary and opportunities for personal and career development.

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