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Marketing & Communications Advisor

4 months ago

Parramatta, Australia Parramatta City Council Full time

Lead the development and delivery of marketing and communications strategies for Council's new FOGO (Food Organics and Garden Organics) waste program
- Up to 12 Month Contract

The City of Parramatta is going through unprecedented change and transformation as we grow and transform into a Global City. The intensity of growth and investment in City of Parramatta means that Council, their partners, and community have a once-in-a-generation opportunity to shape the City’s future and ensure it is culturally, socially, environmentally, and economically sustainable.

**About the role**

An exciting opportunity has arisen for an experienced marketing and professional to join the Marketing and Brand team in this fixed term 12 month contract role. This newly created position will lead the development and delivery of marketing and communications strategies for Council's new FOGO waste program, to drive awareness, engagement, and deliver integral education campaigns and support other key Council marketing programs as required.

On a daily basis you will:

- Create and manage tactical and operational marketing, communications, promotions and branding initiatives with internal and external stakeholders to achieve strategic marketing objectives.
- Proactively identify opportunities to promote Council services and initiatives, and build relationships with key internal and external stakeholders to maximise promotion opportunities.
- Actively drive the regular and direct engagement of customers, target market segments, and stakeholders to develop advocates of Council’s programs and services and leverage Parramatta’s competitive identity.
- Provide insights derived from the collection, analysis and reporting of relevant statistics, industry trends, performance indicators and other evaluation data. Develop and maintain an understanding of current government policies, structures and processes to ensure the relevancy and impact of Council’s communications.

**About You**

**Qualifications**
- Tertiary qualification in marketing, communications, public relations or other related field.

**Experience**
- 5+ years’ experience in marketing and communications in a relevant sector.
- A proactive and systematic project management approach and capacity to manage competing resourcing needs.
- Demonstrable experience in developing tactical marketing, promotion and communication programs to engage and capitalise on target market segments.
- Demonstrable experience in interpreting research, data and insights and delivering strategic marketing, promotions and communication campaigns and initiatives.
- Demonstrable experience designing and implementing marketing, promotion and communication tools in various formats (including traditional and digital).
- Experience using a variety of digital systems for research, marketing, communication and promotional outcomes.
- Ability to develop and implement effective communications strategies that increase the positive profile of an organisation and raise public understanding of its programs and services.
- High level of proficiency with data analysis, using analytics tools and reporting to track key analytics on social media performance. Exceptional ability to communicate, negotiate, build relationships and influence others with an engaging approach and technique.

**What’s on offer**

**This is a contract opportunity up to 12 months.**

We are offering an attractive remuneration from $121,735.93 plus 11% superannuation.

In addition City of Parramatta also offer excellent employee benefits which include:

- A range of flexible work arrangements including hybrid WFH arrangements
- 14 weeks paid parental leave
- Access to Long Service Leave after 5 years
- Central Parramatta location (Public transport at our door, discounted parking)
- Significant leave benefits (up to 12 days flexi-time, 3 additional leave days at Christmas, 15 days sick/personal leave, 2 days health and wellbeing leave per year)
- Learning and development opportunities Health and Wellbeing programs (Fitness Passport, flu shots, etc.)

**Want to know more?**

Further information regarding the requirements of this role can be found in the attached Position Description.

**How to apply**

Applications close 9pm, **Wednesday 24 April 2024 **and will not be accepted through any other medium.