Direct Marketing Campaign Manager

1 month ago

Melbourne, Australia Bupa Full time

**The Opportunity**

Reporting to the Senior Campaign Manager, you will be responsible for the translation of propositions into valuable, effective, and measurable campaigns and measurable engagements within the Reward and Retain value stream. Collaborating with internal stakeholders across the organisation you’ll ensure alignment of the proposition to Customer Engagement targets and outcomes.

This is a fixed term full-time position until December 2023 (likely to be extended) and can be based in Melbourne, Sydney, or Brisbane. We offer a hybrid work environment so you can work from home, or the office.

Does this sound like you? Yes, then Scroll down.

**How will I help?**

Collaborating with the Senior Campaign Manager and Head of Customer Engagement, you will help to define, execute, and optimise quality, effective and measurable customer propositions. You will manage the launch and ongoing optimisations of propositions aligned to prioritised business challenges within the Customer Engagement Strategy and Contact Strategy.

**Your everyday jobs are but not limited to**:

- The development of valuable, effective, and measurable campaigns within the Reward & Retain Customer Engagement value stream, collaborating with internal stakeholders across the organisation to ensure alignment to their desired Customer Engagement targets and outcomes.
- Focusing on engagements across proactive and reactive retention that deliver value to members.
- Work closely with Business stakeholders to help support and drive the ongoing customer contact strategy to optimise program engagement
- Support the Head of Customer Engagement and Senior Campaign Manager in their engagement with key internal stakeholders across the organisation providing insights and SME on how their desired Customer Engagement targets translate into a series of high-level compelling, personalised, and actionable campaigns and engagements.
- Support the Marketing Portfolio Lead in the Quarterly Planning and Prioritisation (QPP) process, ensuring visibility and clarity in the prioritisation and calendaring of customer engagement briefs in an effective and efficient manner that drives customer and business outcomes
- Support the Senior Campaign Manager to ensure the development and delivery of briefs that align to their desired Customer Engagement targets
- Collaborate with the Analytics & Campaign Optimisation and Data Features to assess the effectiveness of campaigns against defined objectives.
- Collaborate with the PEGA and Adobe team to identify, design, develop, and implement automated deliveries of timely, relevant, and personalised customer communications

**Why work at Bupa?**

We keep our people smiling by helping them improve their lives in and outside of the office.

We’re a welcoming lot, no matter who you are or where you’ve come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.

We support our people to be the best version of themselves, physically and mentally. With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.

Our employees can access wide range of benefits: from our own products (incl. health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few). We reward our people and celebrate their success, provide initiatives that develop careers and look after our people’s health, wellbeing, and futures.

**What do I need?**

The Proposition Manager will have a demonstrated customer - centric design mindset, able to deliver customer-centric design solutions through time-tested and creative approaches and methodologies. You will have experience in agile delivery, planning and co-ordinating program of work for multiple agile squads. Along with this, strong creative and messaging experience with exceptional attention to detail and design principles.

**You will also have**:

- Ability to operate on strategy and big picture, but also able to get into the detail on the operational side of the role
- Demonstrated ability to communicate customer research, strategy and design in a way that acknowledges commercial overlay
- Ability to clearly articulate, simplify and communicate complex issues and data to stakeholders at all levels
- Strong interpersonal and communications skills that enable an individual to work in a fast-moving collaborative culture and influence the direction of the outcome.
- The ability to multi-task and work efficiently under pressure combined with careful attention to detail
- Ability to clearly articulate, simplify and communicate complex issues and data to stakeholders at all levels
- Tertiary qualifications in business, marketing, or related disciplines.
- Previous loyalty program experiences an advantage

**About Bupa Asia Pacific**

Bupa is an in

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