Marketing Campaign Manger
2 weeks ago
The Marketing Campaign Manager will deliver superior customer experiences and communications to drive engagement whilst growing customer loyalty to support commercial outcomes. This will include the management of programs of work, lifecycle and campaign management as well as customer experience design and customer journey mapping.
The incumbent will be responsible and accountable for the following activities which can evolve to align with the business’ strategic goals:
**Responsibilities**:
- Lead the planning and execution of integrated campaigns (end to end)
- Develop and manage required lifecycle communications (i.e. onboarding, billing, recontracting) to drive ongoing engagement
- Utilise customer journey mapping and other techniques to deliver a seamless customer experience
- Develop reporting to measure the effectiveness of communications. Ensure regular updates to the broader business
- Manage communications across multiple projects and budgets, concurrently
- Build an always on approach to save/winback high value customers
**Qualifications**:
- 5 to 8 years experience relevant to requirements of the role
- Working experience with Salesforce or similar CRM
- Experienced in Marketing/Communications
- Exposure to a retail environment with high customer churn
- Strong digital marketing skill set - digital marketing platforms, content management, marketing automation
- Customer Relationship Management skill set - segmentation, loyalty programs
- Experience working with agencies to achieve an outcome
- Deep understanding of, and commitment to achieving results - with a particular focus on loyalty drivers that impact retention/churn
- Ability to develop, track and utilise marketing metrics
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